NAB Shows its Good Nature by Rewarding People for Their Honesty
Kevin Young — July 15, 2012 — Marketing
Everybody loses their possessions at times, and in this prank credit card company NAB shows that honesty shouldn't go unnoticed.
Outside a shopping center in Australia, a pair of sunglasses was deliberately placed near an info kiosk and cameras captured honest citizens who picked up the item and returned it to the lost and found. Little do they know, the NAB crew has a slew of stunts that are in line and ready to surprise these good-natured people.
As they are returning the item, their names are recorded and they're also being photographed. They leave the kiosk and start their venture into the mall, where their faces become plastered onto billboards, televisions and even showcased on a cake. As NAB explains, "honesty shouldn't go unnoticed." This definitely isn't a normal day at any shopping mall.
Outside a shopping center in Australia, a pair of sunglasses was deliberately placed near an info kiosk and cameras captured honest citizens who picked up the item and returned it to the lost and found. Little do they know, the NAB crew has a slew of stunts that are in line and ready to surprise these good-natured people.
As they are returning the item, their names are recorded and they're also being photographed. They leave the kiosk and start their venture into the mall, where their faces become plastered onto billboards, televisions and even showcased on a cake. As NAB explains, "honesty shouldn't go unnoticed." This definitely isn't a normal day at any shopping mall.
Trend Themes
1. Rewarding Honesty - Opportunity for companies to implement campaigns that reward and recognize honesty in customers.
2. Surprise Marketing - Potential for brands to create surprising and memorable marketing experiences for customers.
3. Personalized Engagement - Possibility for brands to engage customers on a personal level by featuring them in marketing materials.
Industry Implications
1. Credit Card - Credit card companies can develop campaigns that incentivize honesty and create positive customer experiences.
2. Marketing and Advertising - Opportunity for marketing agencies to create unique and surprising campaigns that leave a lasting impact on consumers.
3. Retail - Retailers can adopt similar tactics to engage customers and create memorable shopping experiences.
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