Mystery Oreos are Back with a Chance to Win $50,000
Katherine Pendrill — June 13, 2019 — Marketing
References: delish
After a two-year-long hiatus, Mystery Oreos are back. Not only is there a new mystery flavor for fans to enjoy, but one clever taste taster could end up with $50,000.
To confirm the debut of the new Mystery Oreos, the brand created a little poem. The poem reads: "We are excited to say, a new mystery is on the way. New flavor, new clues, we confirm the news. Get ready to free your inner detective, you’ll need those skills to be effective." In other words, you'll need to put your detective skills to the test to guess the new flavor. If you're right, you'll be entered for a chance to win the top prize of $50,000. Not a bad deal for eating some cookies.
Image Credit: Nabisco.
To confirm the debut of the new Mystery Oreos, the brand created a little poem. The poem reads: "We are excited to say, a new mystery is on the way. New flavor, new clues, we confirm the news. Get ready to free your inner detective, you’ll need those skills to be effective." In other words, you'll need to put your detective skills to the test to guess the new flavor. If you're right, you'll be entered for a chance to win the top prize of $50,000. Not a bad deal for eating some cookies.
Image Credit: Nabisco.
Trend Themes
1. Mystery Food Flavors - The popularity of Mystery Oreos shows that consumers enjoy trying and guessing new and unknown flavors of food products.
2. Gamification in Product Promotion - The Mystery Oreos promotion shows how brands can engage customers by offering a game-like experience that leads to a chance to win a big prize.
3. Crowdsourcing Product Development - Mystery Oreos rely on the collective intelligence of the public to find and promote a new flavor, indicating that companies can use crowdsourcing as an innovative way to create and promote products.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore new product lines that offer a mystery flavor option or gamify product promotion to increase customer engagement and loyalty.
2. Marketing and Advertising - Marketing and advertising firms can design campaigns that use gamification and crowdsourcing to help companies launch and promote innovative and engaging products like Mystery Oreos.
3. Market Research - Market research firms can employ mystery flavor contests like Mystery Oreos as a way to collect consumer insights and preferences for new or existing products.
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