'Mystery by Franck Muller' is an NFT Collection with Real-World Tie-Ins
Niko Pajkovic — July 21, 2022 — Tech
References: franckmuller & hypebeast
Luxury Swiss watch brand Franck Muller has announced the launch of its first NFT collection called 'Mystery by Franck Muller.' The new collection will consist of a combination of both digital and physical luxury watches. Currently, the collection is set to drop on July 20 via NFT marketplace Binance.
According to the company, Mystery by Franck Muller will include a series of "mystery boxes," which will arrive as minted NFTs. Each box will contain surprise items ranging from metaverse wearables and exclusive events tickets to physical Franck Muller timepieces and actual Apple Watch faces.
What's more, the brand has stated that anyone who purchases over ten mystery boxes will be on Franck Muller's whitelist, which will serve to provide them early access to future NFT collections.
Image Credit: Franck Muller
According to the company, Mystery by Franck Muller will include a series of "mystery boxes," which will arrive as minted NFTs. Each box will contain surprise items ranging from metaverse wearables and exclusive events tickets to physical Franck Muller timepieces and actual Apple Watch faces.
What's more, the brand has stated that anyone who purchases over ten mystery boxes will be on Franck Muller's whitelist, which will serve to provide them early access to future NFT collections.
Image Credit: Franck Muller
Trend Themes
1. Luxury NFT Collections - The concept of combining luxury physical items with digital assets in NFT collections presents an opportunity for brands to explore new revenue streams.
2. Mystery Box Sales - Mystery boxes are becoming a popular trend across industries and using them in NFT collections presents an opportunity for brands to create buzz and drive sales.
3. Smartwatch Nfts - Incorporating NFTs into smartwatches presents an opportunity for companies to offer exclusive digital watch faces to collectors and enthusiasts.
Industry Implications
1. Luxury Watch Industry - Luxury watch companies can explore NFT collections as a way to diversify revenue streams and create new marketing opportunities combining physical products with digital assets.
2. NFT Marketplaces - NFT marketplaces can expand their offerings to include luxury NFT collections like Mystery by Franck Muller to attract high-end clientele.
3. Smartwatch Industry - Smartwatch companies can explore NFT collaborations to offer exclusive digital watch faces and limited-edition collections to collectors and enthusiasts.
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