The Mykita Berlin Store Features a Sleek and Sterile Design Concept
Jana Pijak — August 7, 2012 — Art & Design
The Mykita Berlin store is designed with minimalism and organization in mind. The modern retail space features a clean visual aesthetic that is showcased with the use of low-key ornamentation and matte all-white finishes. From its neon-lit facade to its bright interior, this space exudes an air of understated elegance.
The Mykita Berlin shop stays true to the fashionable eyewear label's minimalist branding and contemporary products. The interior features back-lit storage units created to resemble stacked squares. The intricate grid-like elements serve as the perfect backdrop for the eyewear retailer's products, allowing merchandise to stand out against crisp white walls, stark elements and mirrored display detailing.
In addition to glasses, the retailer is home to an interactive skincare and cosmetic counter area that allows customers to have personal consultations and to gain expert advice related to their beauty regimen.
The Mykita Berlin shop stays true to the fashionable eyewear label's minimalist branding and contemporary products. The interior features back-lit storage units created to resemble stacked squares. The intricate grid-like elements serve as the perfect backdrop for the eyewear retailer's products, allowing merchandise to stand out against crisp white walls, stark elements and mirrored display detailing.
In addition to glasses, the retailer is home to an interactive skincare and cosmetic counter area that allows customers to have personal consultations and to gain expert advice related to their beauty regimen.
Trend Themes
1. Minimalist Retail Spaces - Companies can explore minimalist design concepts for their retail spaces, highlighting their products with clean visual aesthetics.
2. Integrated Consultation Services - Businesses can offer interactive consultation services alongside their products to enhance the customer experience and satisfaction.
3. Backlit Storage Units - Retailers can use backlit storage units to create a unique and eye-catching display, drawing attention to their merchandise.
Industry Implications
1. Eyewear - Eyewear companies can take inspiration from Mykita's Berlin store and incorporate minimalist design elements into their retail spaces to showcase their products in a sleek and modern way.
2. Skincare and Cosmetics - Skincare and cosmetic companies can integrate personalized consultations into their retail spaces, giving customers the opportunity to try products and receive expert advice before making a purchase.
3. Retail Design - Retail design companies can explore new display options like backlit storage units to create unique and visually impactful retail spaces for their clients.
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