Natural Delights & Tajín Created Chili-Lime Medjool Date Strips
Laura McQuarrie — July 9, 2024 — Lifestyle
References: thepacker
People commonly enjoy date snacks by dipping them in chocolate or stuffing them with nut butter, but Natural Delights and Tajín teamed up to offer consumers a taste of something different with spicy-sweet Medjool date strips.
“Part of our strategic efforts to make the category more inclusive include developing innovative products that combine people’s favorite flavor profiles, like sweet and spicy, to give an entry point into the category,” said David Baxter, director of marketing for Natural Delights, “We’re excited to offer new consumers the opportunity to experience and fall in love with Medjool dates in this unique way, while giving our die-hard fans something fun and fresh to try as well.”
The chili-lime dates satisfy snackers' growing preference for sweet and spicy snacks, all while tapping into the inherent popularity of the beloved Mexican spice mix—according to a 2021 DLG Research study, Tajín boosts produce sales by 46% when displayed next to produce items. On-pack, Natural Delights depicts the fresh Medjool date strips alongside a bottle of the iconic chili-lime seasoning.
“Part of our strategic efforts to make the category more inclusive include developing innovative products that combine people’s favorite flavor profiles, like sweet and spicy, to give an entry point into the category,” said David Baxter, director of marketing for Natural Delights, “We’re excited to offer new consumers the opportunity to experience and fall in love with Medjool dates in this unique way, while giving our die-hard fans something fun and fresh to try as well.”
The chili-lime dates satisfy snackers' growing preference for sweet and spicy snacks, all while tapping into the inherent popularity of the beloved Mexican spice mix—according to a 2021 DLG Research study, Tajín boosts produce sales by 46% when displayed next to produce items. On-pack, Natural Delights depicts the fresh Medjool date strips alongside a bottle of the iconic chili-lime seasoning.
Trend Themes
1. Spicy-sweet Fusion - Combining sweet fruit with spicy seasoning caters to consumers' growing preference for complex flavor profiles.
2. Cultural Ingredient Integration - Introducing popular regional spices into mainstream snacks highlights the appeal of multicultural flavors.
3. Flavor-driven Product Differentiation - Utilizing unique flavor combinations allows brands to stand out in the crowded snacking market.
Industry Implications
1. Food and Beverage - The blending of traditional and innovative flavors offers opportunities for creating distinct snack products.
2. Spices and Seasonings - Incorporating well-loved spices into new formats can drive consumer interest and boost sales.
3. Grocery Retail - Strategic product placements alongside complementary items can increase shopper engagement and sales.
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