Clarins' New 'My Clarins' Range Targets Consumers Under 30
Laura McQuarrie — December 18, 2018 — Fashion
References: clarinsusa & cosmeticsbusiness
French cosmetics company Clarins typically formulates and brands its products for consumers over the age of 30 but in the new year it will be launching an all-new clean beauty range called 'My Clarins' that is set to appeal to Millennial consumers.
This new range targeted at consumers between the ages of 18 and 29 is primarily made up of products of natural origin, as well as options that are vegan-friendly and are contained in recycled packaging. The My Clarins products can be distinguished by their clean white packages accented by colorful lids.
The clean beauty My Clarins products include the Healthy Skin In & Out Complex, which is said to offer a solution to skin issues by internally and externally nourishing the skin with ingredients like hydrating coconut water and clarifying Alpine rose.
This new range targeted at consumers between the ages of 18 and 29 is primarily made up of products of natural origin, as well as options that are vegan-friendly and are contained in recycled packaging. The My Clarins products can be distinguished by their clean white packages accented by colorful lids.
The clean beauty My Clarins products include the Healthy Skin In & Out Complex, which is said to offer a solution to skin issues by internally and externally nourishing the skin with ingredients like hydrating coconut water and clarifying Alpine rose.
Trend Themes
1. Clean Beauty Products for Millennials - Clarins is launching a new clean beauty range called 'My Clarins' designed for Millennial consumers with natural and vegan-friendly products.
2. Green Skincare Packaging - Clarins' 'My Clarins' range includes skincare products in recycled packaging, appealing to the environmentally conscious Millennial market.
3. Internal and External Skincare Solutions - 'My Clarins' includes the Healthy Skin In & Out Complex that nourishes the skin from both the inside and outside, creating disruptive innovation opportunities for other skincare brands.
Industry Implications
1. Cosmetics - The cosmetics industry can take advantage of the growing Millennial market by offering more clean beauty products and environmentally friendly packaging options.
2. Skincare - The skincare industry has opportunities to create products that address both internal and external skin concerns like 'My Clarins'.
3. Sustainability - The trend towards recycled materials in skincare packaging highlights the growing importance of sustainability across industries.
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