Guerrilla Tampax Stunt Puts Mother Nature On the Street
Vincent Salera — March 22, 2009 — Marketing
References: adsoftheworld
This hilarious commercial for Tampax tampons uses a woman with a very annoying squeaky voice trying to give women Mother Nature's monthly “gift†to women passing by. I just love the way women try to avoid her, especially on the escalator. The background song “Bad to the Bone†really works as well.
Implications - Advertisements like this succeed at being funny and informative simultaneously, and are thus far more likely to appeal to a wide number of consumers. By combining a traditionally taboo product with a clever sense of humor, campaigns like this definitely let consumers have a little fun. This is something they ultimately appreciate and are far more likely to remember.
Implications - Advertisements like this succeed at being funny and informative simultaneously, and are thus far more likely to appeal to a wide number of consumers. By combining a traditionally taboo product with a clever sense of humor, campaigns like this definitely let consumers have a little fun. This is something they ultimately appreciate and are far more likely to remember.
Trend Themes
1. Funny-informative Advertisements - Opportunity for companies to create ads that are both funny and informative, appealing to a wide range of consumers.
2. Taboo Product Marketing - Opportunity to use clever and humorous approaches to market traditionally taboo products, making them more relatable and memorable for consumers.
3. Humor in Advertising - Opportunity to utilize humor in advertising campaigns to engage consumers and create a lasting impression.
Industry Implications
1. Feminine Hygiene Products - Opportunity for companies in the feminine hygiene products industry to create humorous and relatable marketing campaigns.
2. Advertising - Opportunity for ad agencies to explore the use of humor in their campaigns, particularly for products that are considered taboo.
3. Entertainment - Opportunity for entertainment industries to collaborate with brands and create humorous advertisements that engage and entertain consumers.
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