IHOP is Releasing a New Version of LOVERBOY's 'Working for the Weekend'
Katherine Pendrill — October 5, 2024 — Marketing
References: finance.yahoo
IHOP has just teamed up with LOVERBOY – one of Canada’s greatest rock exports – to release a new version of the brand's iconic single 'Working for the Weekend.' Only in this new version, it seems that everybody's 'Working for the Weekday.'
As part of the partnership with LOVERBOY, IHOP is releasing a bespoke music video in which the brand's Syrup Caddies perform a re-recorded version of 'Working for the Weekend.' The idea is that the catchy music video will highlight the brand's new weekday House Faves menu, which includes items like its Buttermilk Pancakes, Eggs, Bacon, French Toast, and more. As Mike Reno, the lead singer of LOVERBOY, said in a recent press release, "We have always loved going to IHOP and enjoying breakfast together as a band, so being able to have our work featured in the House Faves campaign is a dream come true."
Image Credit: IHOP
As part of the partnership with LOVERBOY, IHOP is releasing a bespoke music video in which the brand's Syrup Caddies perform a re-recorded version of 'Working for the Weekend.' The idea is that the catchy music video will highlight the brand's new weekday House Faves menu, which includes items like its Buttermilk Pancakes, Eggs, Bacon, French Toast, and more. As Mike Reno, the lead singer of LOVERBOY, said in a recent press release, "We have always loved going to IHOP and enjoying breakfast together as a band, so being able to have our work featured in the House Faves campaign is a dream come true."
Image Credit: IHOP
Trend Themes
1. Brand-music Collaborations - The partnership between IHOP and LOVERBOY represents how brands are leveraging iconic music to enhance marketing campaigns.
2. Musical Menu Promotions - IHOP's use of a custom music video to promote its new weekday House Faves menu showcases the innovative blend of entertainment and product advertising.
3. Celebrity-endorsed Food Campaigns - The inclusion of famous artists like LOVERBOY in promotional campaigns indicates a trend towards integrating celebrity endorsements in the food industry.
Industry Implications
1. Food and Beverage - The collaboration highlights how the food and beverage industry is incorporating entertainment to capture consumer interest and drive engagement.
2. Entertainment - This partnership shows the growing intersection of the entertainment industry with other sectors, enhancing brand visibility through multimedia content.
3. Marketing and Advertising - The innovative use of a classic rock song to promote IHOP's menu underscores the evolving strategies in the marketing and advertising industry.
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