B&O Play is Using Curated Soundtracks and Speakers to Ferment Beer
Ellen Smith — May 24, 2017 — Lifestyle
References: uk.pcmag & digitaltrends
Danish audio company B&O Play is making music-infused beer to explore whether or not music can impact the taste of a brew. B&O Play collaborated with Danish musician Le Gammeltoft to create a specially curated playlist to investigate whether or not music can impact how beer tastes. The company submerged an iPod Nano into the fermenting tank and the music is allegedly taking the beer to the next level with vibrations that are encouraging the yeasts to, “produce more flavorful esters,” -- the final result has been dubbed the Beobrew.
From aiding in the development of beef cows, to improving the growth of plants, music has been scientifically proven to have a positive and lasting impact on those who indulge in it. This novelty beer would speak to craft brew enthusiasts and lovers of one-of-a-kind novelty products alike.
From aiding in the development of beef cows, to improving the growth of plants, music has been scientifically proven to have a positive and lasting impact on those who indulge in it. This novelty beer would speak to craft brew enthusiasts and lovers of one-of-a-kind novelty products alike.
Trend Themes
1. Music-infused Brews - Using curated soundtracks to enhance the flavor of beer through the power of music.
2. Sensory Experience - Exploring the relationship between music and taste to create unique and immersive drinking experiences.
3. Crossover Collaborations - Partnering with musicians to tap into the influence of music on food and beverages for innovative product development.
Industry Implications
1. Craft Brewing - Craft breweries can leverage the power of music to create unique and memorable beer experiences for consumers.
2. Audio Technology - Companies specializing in audio technology can develop new products and solutions that enhance the sensory aspects of food and beverages through sound.
3. Event Marketing - Event marketing agencies can incorporate music-infused brews into experiential events to provide consumers with a multi-sensory and memorable tasting experience.
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