Will Music Artist Apps Be the Next Music Delivery Channel?
Jonathon Brown — January 25, 2013 — Tech
References: kelseytrabue & visual.ly
What is the future of music artist apps? Already artists like 50 Cent and Justin Bieber have their own apps that supply fans with information on their new music, tour dates and more. But in the future, will fans actually get albums from music artist apps? Will you download their app and be directly linked to their album instead of going to iTunes or the store? This infographic looks at this possibility.
It begins by basing its case in the fact that 33.5% of music is listened to through iPhones or iPods now. The next most popular way to listen to music is in the car. However, with so many people listening to music on their smartphones, using music artist apps as delivery channels for new albums would make sense.
It begins by basing its case in the fact that 33.5% of music is listened to through iPhones or iPods now. The next most popular way to listen to music is in the car. However, with so many people listening to music on their smartphones, using music artist apps as delivery channels for new albums would make sense.
Trend Themes
1. Music-artist Apps - With an increasing number of fans listening to and discovering music via smartphones and music artist apps, the trend of delivering new music and albums through artist apps surfaces as a potential innovative disruption opportunity.
2. Direct-to-fan Model - Using music artist apps to offer exclusive or first access to new music/content, tours, merchandise, and VIP experiences presents itself as a trend and innovation opportunity for musicians to cultivate and monetize their devoted fan groups.
3. Mobile Music Marketing - Promoting new releases and exclusive content through music artist apps utilizing mobile push notifications, gamification features and social media integration is a potential trend and innovation opportunity for music marketing professionals.
Industry Implications
1. Tech Industry - The trend of music artist apps and direct-to-fan business model opens up avenues for tech companies to develop platforms and tools to help musicians create, promote, and monetize their own apps and content.
2. Music Industry - As the music industry ecosystem evolves, music artist apps and direct-to-fan models might disrupt the traditional music delivery and monetization channels and offer new opportunities for artists, labels, managers, and publishers.
3. Mobile App Development - The trend of music artist apps and the potential for them to disrupt the traditional music distribution channels creates opportunities for mobile app development companies to create solutions that focus on music delivery through artist apps.
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