This Tosando Music Ad Tells a Moving Tale Between Dad and Daughter
Laura McQuarrie — April 17, 2014 — Marketing
References: tosando.co.jp & en.rocketnews24
Before you watch this Tosando music ad, if you're a crier, you should get a box of tissues ready. Tosando is a Japanese company that focuses on the sale of musical goods and if there was ever an advertisement to move someone enough to pick up an instrument, this is it.
The Tosando commercial shows a woman on her wedding day, very confused when her father gets up to play at the piano, since as far as she knows, he doesn't know how to. The bride's father then begins to play a song that her late mother used to play. Although he stumbles a few times through the song, one of the sweetest moments is when the bride begins tapping on the table as if to guide him through the song. The ad flips between past and present, showing how the man went to take lessons in order to be able to play this song. Although the commercial is in another language, it relays a powerful message at the end, stating that "Music transcends words."
The Tosando commercial shows a woman on her wedding day, very confused when her father gets up to play at the piano, since as far as she knows, he doesn't know how to. The bride's father then begins to play a song that her late mother used to play. Although he stumbles a few times through the song, one of the sweetest moments is when the bride begins tapping on the table as if to guide him through the song. The ad flips between past and present, showing how the man went to take lessons in order to be able to play this song. Although the commercial is in another language, it relays a powerful message at the end, stating that "Music transcends words."
Trend Themes
1. Emotional Advertising - The trend of creating heartfelt and emotionally resonant advertisements to engage audiences and evoke emotional responses.
2. Music-driven Storytelling - The trend of using music as a central element in storytelling to create a profound impact and convey powerful messages.
3. Multigenerational Connections - The trend of showcasing emotional connections and relationships between different generations in advertising to appeal to a wide audience.
Industry Implications
1. Music Retail - The industry that focuses on the sale of musical goods, instruments, and related services, which could explore creating emotionally driven advertisements to connect with customers on a deeper level.
2. Advertising and Marketing - The industry that develops and executes advertising campaigns, which could explore incorporating music-driven storytelling techniques to create impactful and memorable ads for their clients.
3. Wedding and Event Planning - The industry that organizes and manages weddings and events, which could consider leveraging the power of emotional storytelling in their marketing efforts to create heartfelt and memorable experiences for their clients.
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