These Museum Instagrams Show Off Paris' Art Collections Creatively
Riley von Niessen — June 2, 2016 — Marketing
References: parismusees.paris.fr & designtaxi
Paris’ municipal museums are looking to increase their foot traffic by asking famous social media figures to promote its collections through a series of museum Instagrams.
To do so, the museums asked a total of 10 carefully chosen social media gurus to reinterpret famous works of arts for themselves. The majority of the results are comical, however all work to appeal to a Millennial audience and encourage the young generation to take the time to check out their local museums. Paris’ municipal museums hope that others in the museum Instagrams as well, asking them to post their own pictures along with the hashtag '#ParallelesParisMusées.'
In addition to the reinterpretations being posted online, enlarged versions of the images were displayed in the Gare Saint Lazare rail station. With this campaign, the museums aim to bring awareness to the its collections of impressive artwork and get more millennials interested in visiting.
To do so, the museums asked a total of 10 carefully chosen social media gurus to reinterpret famous works of arts for themselves. The majority of the results are comical, however all work to appeal to a Millennial audience and encourage the young generation to take the time to check out their local museums. Paris’ municipal museums hope that others in the museum Instagrams as well, asking them to post their own pictures along with the hashtag '#ParallelesParisMusées.'
In addition to the reinterpretations being posted online, enlarged versions of the images were displayed in the Gare Saint Lazare rail station. With this campaign, the museums aim to bring awareness to the its collections of impressive artwork and get more millennials interested in visiting.
Trend Themes
1. Museum Instagrams - Creating museum Instagrams to promote art collections and engage with Millennials.
2. Social Media Influencer Partnerships - Collaborating with social media gurus to reinterpret famous works of art and attract younger audiences.
3. Online-offline Integration - Displaying reinterpretations online and offline to create awareness and interest in museum collections.
Industry Implications
1. Museums - Museums can leverage Instagram and social media influencers to boost foot traffic and engagement with younger visitors.
2. Advertising - Social media influencer partnerships offer advertising opportunities to promote art collections and generate buzz.
3. Digital Marketing - The integration of online and offline strategies can enhance digital marketing efforts in the museum industry.
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