Rosie O'Donnell's Charitable 'Munnys' Benefit 'Rosie's Broadway Kids'
Howard Wu — February 10, 2009 — Social Good
References: rosiesbroadwaykids.org & etsy
Rosie O'Donnell's charity, “Rosie's Broadway Kids,†is the worthy beneficiary of her Etsy store's “munnys†figures.
While the website does not describe the art medium, the purchasers are more likely to be more motivated by the cause than by the product.
Rosie's Broadway Kids' primary mission is to enrich the lives of children through the arts.
Apparently the selection is far greater than the two dolls pictured on the Etsy site.
Implications - The little dolls are actually quite cute and come in the forms of both boys and girls. They come painted with different designs and are featured in numerous colors. It is rare that you can find a charitable item that looks great and gives 100 percent of the proceeds to charity!
While the website does not describe the art medium, the purchasers are more likely to be more motivated by the cause than by the product.
Rosie's Broadway Kids' primary mission is to enrich the lives of children through the arts.
Apparently the selection is far greater than the two dolls pictured on the Etsy site.
Implications - The little dolls are actually quite cute and come in the forms of both boys and girls. They come painted with different designs and are featured in numerous colors. It is rare that you can find a charitable item that looks great and gives 100 percent of the proceeds to charity!
Trend Themes
1. Charitable Art - Opportunity for artists and creators to use their skills for charitable causes.
2. Socially Conscious Purchasing - Growing demand for products that support worthy causes.
3. Celebrity Philanthropy - Celebrities using their influence to raise funds and awareness for charities.
Industry Implications
1. Art and Craft - Artists and artisans creating products that support charitable organizations.
2. Retail and E-commerce - Online platforms providing a space for charitable products and socially conscious purchasing.
3. Nonprofit and Charity - Charities benefiting from celebrity partnerships to raise funds and support their missions.
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