Multeepurpose Clothing is Inspired by the Causes It Supports
Rebecca Byers — June 27, 2012 — Social Good
References: multeepurpose & roozt
Multeepurpose is a Los Angeles-based clothing line that creates designs inspired by its five specific causes: humanity, liberty, eco, animal and urgent. The non-profit organizations and initiatives supported by Multeepurpose clothing and its customers cover a wide range of issues and vary from grassroots projects to large scale humanitarian efforts.
Multeepurpose uses a pvc-free, digital water-based print method that makes each shirt unique and adds to the "casual contemporary" style. The brand, launched in 2009, enables its customers to give back to non-profit organizations through what it calls "effortless activism," donating $1 for every item sold wholesale and 20% of the sale price for its online merchandise.
Contact Information
Multeepurpose website
Multeepurpose on Facebook
Multeepurpose on Twitter
Multeepurpose uses a pvc-free, digital water-based print method that makes each shirt unique and adds to the "casual contemporary" style. The brand, launched in 2009, enables its customers to give back to non-profit organizations through what it calls "effortless activism," donating $1 for every item sold wholesale and 20% of the sale price for its online merchandise.
Contact Information
Multeepurpose website
Multeepurpose on Facebook
Multeepurpose on Twitter
Trend Themes
1. Cause-inspired Clothing - There is an opportunity for businesses to create clothing lines that are inspired by specific causes, allowing customers to show support through their fashion choices.
2. Effortless Activism - Businesses can implement a model where a portion of the proceeds from sales are automatically donated to non-profit organizations, enabling customers to contribute to causes effortlessly.
3. Digital Water-based Printing - The use of pvc-free, digital water-based print methods in clothing production not only creates unique designs but also aligns with sustainable and eco-friendly practices.
Industry Implications
1. Fashion - The fashion industry can explore cause-inspired clothing lines to attract socially conscious customers and support various non-profit organizations.
2. Non-profit - Non-profit organizations can collaborate with clothing brands to create cause-inspired merchandise and leverage the power of fashion for fundraising and awareness.
3. Printing and Textiles - The printing and textiles industry can focus on developing and promoting pvc-free, digital water-based print methods to align with the growing demand for sustainable and unique clothing designs.
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