The Berkshire Botanical Rhubarb & Raspberry Gin is Aromatic
Michael Hemsworth — August 18, 2020 — Marketing
References: berkshirebotanical & foodbev
The Berkshire Botanical Rhubarb & Raspberry Gin is one of the latest offerings from the UK-based artisan spirits brand that is sure to delight consumers seeking out a product with a fruity, aromatic profile.
The gin is distilled on the Yattendon Estate in West Berkshire, and has been created using rhubarb and raspberries in the mix in order to pair well with the peppery citrus spice profile. Featuring an ABV of 40.3%, the spirit is positioned to be perfect for consumers with a penchant for high-quality, locally made British gins.
Creator and Owner Johnny Neill spoke on the new Berkshire Botanical Rhubarb & Raspberry Gin saying, "We know that provenance and quality are increasingly important for consumers, so as a local, British brand taking inspiration from the Yattendon Estate and surrounding Berkshire countryside, we’re perfectly positioned to deliver on this trend, both with our existing products and our new Rhubarb & Raspberry variant.”
The gin is distilled on the Yattendon Estate in West Berkshire, and has been created using rhubarb and raspberries in the mix in order to pair well with the peppery citrus spice profile. Featuring an ABV of 40.3%, the spirit is positioned to be perfect for consumers with a penchant for high-quality, locally made British gins.
Creator and Owner Johnny Neill spoke on the new Berkshire Botanical Rhubarb & Raspberry Gin saying, "We know that provenance and quality are increasingly important for consumers, so as a local, British brand taking inspiration from the Yattendon Estate and surrounding Berkshire countryside, we’re perfectly positioned to deliver on this trend, both with our existing products and our new Rhubarb & Raspberry variant.”
Trend Themes
1. Locally Sourced Artisanal Spirits - Creating high-quality and locally sourced spirits is a growing trend among artisanal distilleries.
2. Fruit-flavored Gins - Fruit-flavored gins are becoming more popular among consumers looking for unique and flavorful spirits.
3. Peppery Citrus Spice Flavors - Gins with a peppery citrus spice flavor profile are gaining popularity among gin drinkers.
Industry Implications
1. Craft Distilleries - Craft distilleries can capitalize on the trend of locally sourced artisanal spirits by using locally grown ingredients and promoting their brand as a local business.
2. Alcoholic Beverage Manufacturing - Alcoholic beverage manufacturers can take advantage of the trend of fruit-flavored gins by experimenting with new flavor combinations and catering to consumers seeking out unique and flavorful options.
3. Food and Beverage Retail - Food and beverage retailers can benefit from the rise in popularity of peppery citrus spice flavored gins by stocking and promoting these products in their stores.
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