Vueling by MTV
laia martinell — May 12, 2008 — Pop Culture
References: vueling & marketingnews.es
EasyJet was probably the first airline to use its aircrafts as giant brand billboards, and now it seems aerial advertising is starting to hit the skies hard. We have already seen Armani and Versace transform ordinary aircrafts into superb pieces of design, now MTV is taking off with the idea too.
Vueling, a low-cost Spanish airline, has customized two of its airplanes in a cross-promotion with MTV. The product of the alliance will be seen as early as this summer in Spain, and spreading later to Italy, France and Portugal. The planes have been decorated by young pop artists Pepa Prieto & so called 3ttMan, standing for Louis Lambert. The enormous flying canvas provided the artists a unique opportunity to express their creativity, and will get them global exposure.
By joining music and urban art with the experience of flying, Vueling by MTV , they will bring new experiences to their target audiences, complete with live, on-board performances by DJ Wally López, Groove Armada and SONAR DJ.
This smart campaign will offer exclusive musical experiences en route to Ibiza, BCN and Athens for the launch of MTV in Greece.
Vueling, a low-cost Spanish airline, has customized two of its airplanes in a cross-promotion with MTV. The product of the alliance will be seen as early as this summer in Spain, and spreading later to Italy, France and Portugal. The planes have been decorated by young pop artists Pepa Prieto & so called 3ttMan, standing for Louis Lambert. The enormous flying canvas provided the artists a unique opportunity to express their creativity, and will get them global exposure.
By joining music and urban art with the experience of flying, Vueling by MTV , they will bring new experiences to their target audiences, complete with live, on-board performances by DJ Wally López, Groove Armada and SONAR DJ.
This smart campaign will offer exclusive musical experiences en route to Ibiza, BCN and Athens for the launch of MTV in Greece.
Trend Themes
1. Aerial Advertising - Decorating airplanes with brand logos and designs is becoming a popular form of aerial advertising.
2. Cross-promotion - Partnering with influential brands like MTV allows airlines to reach new audiences through cross-promotion.
3. In-flight Entertainment - Offering live, on-board performances by popular DJs enhances the passenger experience during flights.
Industry Implications
1. Airline - Airlines have the opportunity to generate revenue and attract new customers through aerial advertising and cross-promotion with brands like MTV.
2. Art - Artists can find new opportunities to showcase their work and gain global exposure by decorating airplanes with their designs.
3. Entertainment - Collaborating with airlines to provide in-flight entertainment like live performances allows musicians and DJs to reach a captive audience and promote their music.
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