These MTN DEW Halloween Costumes Reference Favorite Flavors
Laura McQuarrie — August 29, 2022 — Marketing
References: dewemporium & prnewswire
Three fan-favorite MTN DEW flavors, plus a new Halloween mystery flavor, are represented in the new MTN DEW Halloween costumes created in collaboration with Spirit Halloween. There's the MTN DEW Original Bottle Costume in the shape of an inflatable bottle, the Baja Blast Can Costume with a tropical twist and the cherry-red Code Red Can Costume. Also in the lineup, the dark and creepy VOO-DEW GRIM Costume brings the mascot of MTN DEW VOO-DEW to life.
The first-ever officially licensed MTN DEW Halloween costumes promise to be a special, limited-edition treat for fans this season, along with the first-ever MTN DEW Halloween variety pack, which introduces "the Ghosts of VOO-DEW Past, where all past VOO-DEW flavors will reunite in one epic pack."
The first-ever officially licensed MTN DEW Halloween costumes promise to be a special, limited-edition treat for fans this season, along with the first-ever MTN DEW Halloween variety pack, which introduces "the Ghosts of VOO-DEW Past, where all past VOO-DEW flavors will reunite in one epic pack."
Trend Themes
1. Halloween-themed Marketing Campaigns - Businesses can capitalize on the Halloween season by creating limited edition products and costumes that align with their brand's identity and appeal to their target audience's affinity for the holiday.
2. Brand Collaboration - Businesses can form strategic partnerships with other companies to create unique and innovative products that generate buzz and expand customer bases.
3. Mystery Flavors - Businesses can leverage consumers' curiosity and sense of adventure by introducing new, limited edition mystery flavors of their products as part of a larger marketing campaign.
Industry Implications
1. Beverage Industry - Companies can create custom merchandise such as Halloween-themed costumes and limited edition product offerings to increase brand awareness and expand customer bases during seasonal holiday campaigns.
2. Retail Industry - Retailers can partner with popular brands to create exclusive, limited edition products or offer seasonal items to attract new customers and foster brand loyalty.
3. Marketing Industry - As consumers increasingly value creativity and innovation in brand advertising, marketers can leverage trending topics such as Halloween and collaborate with other brands to create unique campaigns that resonate with audiences and drive sales.
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