The 'Mr. Curtain' Bedroom and Living Room Campaign is Shockingly Clever
Courtney Scharf — July 12, 2012 — Naughty
References: mrcurtain.co.th & adlag
This print advertisement for 'Mr. Curtain,' a Thailand-based coverings company, is completely shocking in an impressively understated way.
Depicting the importance of privacy in a provocative manner, the ads depict some very sensual happenings beneath the coverage of opaque blankets. No bodies are quite visible, but viewers can easily understand the message behind the campaign. Along with the apparently very figures is the brand's slogan, "Keep Your Privacy," which couldn't be more related to the implied situation in the ad. This is a fabulous example of advertising that has a huge impact on viewers without a lot of noise or distraction.
Extremely to the point and though provocative, this print ad is not in-your-face. Instead, this content causes viewers to feel like their part of an inside joke, and specifically, one that's very private.
Depicting the importance of privacy in a provocative manner, the ads depict some very sensual happenings beneath the coverage of opaque blankets. No bodies are quite visible, but viewers can easily understand the message behind the campaign. Along with the apparently very figures is the brand's slogan, "Keep Your Privacy," which couldn't be more related to the implied situation in the ad. This is a fabulous example of advertising that has a huge impact on viewers without a lot of noise or distraction.
Extremely to the point and though provocative, this print ad is not in-your-face. Instead, this content causes viewers to feel like their part of an inside joke, and specifically, one that's very private.
Trend Themes
1. Understated Provocative Advertising - Opportunities exist for companies to create ads that catch the viewer's attention through subtle yet suggestive imagery.
2. Emphasis on Privacy and Secrecy - Brands can capitalize on the current cultural desire for privacy and secrecy by incorporating these themes into their advertising campaigns.
3. Humorous Insider Jokes - There is potential for brands to create humorous advertising content that appeals to viewers' sense of being part of an exclusive group with insider knowledge.
Industry Implications
1. Home Decor - Companies in the home decor industry can create provocative yet tasteful ads to highlight the privacy and intimacy of their products.
2. Lingerie - Lingerie companies can utilize the current cultural emphasis on privacy to create bold and provocative ads that highlight the intimate nature of their products.
3. Hotel and Hospitality - Hotels and hospitality services can appeal to consumers' desire for privacy and exclusivity by creating ads that emphasize the luxury and seclusion of their accommodations.
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