3,500 New Yorkers Gather to Execute an 'Mp3 Experiment'
Omar Yusuf — July 26, 2011 — World
References: improveverywhere & gizmodo
Divided into two groups according to shirt color (white or black), more than 3,500 strangers assembled at Nelson Rockefeller Park yesterday to carry out what's called an 'Mp3 Experiment.'
Despite being strangers, members of the crowd all shared one thing: They all visited the website of ImprovEverywhere, a performance art group, and downloaded an original MP3 file. The website instructed participants to show up on New York's Hudson shore at precisely 8:30pm and play the MP3 file, which includes instructions from a disembodied voice. The voice -- soft and encouraging -- told the strangers to perform activities like dancing, high-fiving and waving at one another. Finally, the Mp3 Experiment ended when the voice directed the now-friendly strangers to glow sticks and a dance floor at Nelson Rockefeller Park.
To what end do these anonymous gatherings work toward, you might ask? No one's sure, although social cohesion is a popular theory. They're incredibly fun, regardless, and they're becoming more and more common.
Despite being strangers, members of the crowd all shared one thing: They all visited the website of ImprovEverywhere, a performance art group, and downloaded an original MP3 file. The website instructed participants to show up on New York's Hudson shore at precisely 8:30pm and play the MP3 file, which includes instructions from a disembodied voice. The voice -- soft and encouraging -- told the strangers to perform activities like dancing, high-fiving and waving at one another. Finally, the Mp3 Experiment ended when the voice directed the now-friendly strangers to glow sticks and a dance floor at Nelson Rockefeller Park.
To what end do these anonymous gatherings work toward, you might ask? No one's sure, although social cohesion is a popular theory. They're incredibly fun, regardless, and they're becoming more and more common.
Trend Themes
1. Anonymous Activity Clubs - Creating opportunities for strangers to come together and participate in unique shared experiences.
2. Mp3 Experiments - Using technology to orchestrate coordinated activities and promote social interaction among large groups of people.
3. Social Cohesion Through Shared Experiences - Fostering a sense of community and connection through engaging and fun activities that bring strangers together.
Industry Implications
1. Event Planning and Entertainment - Organizing and facilitating large-scale events where strangers can gather to participate in unique experiences.
2. Technology and Audio - Developing innovative ways to use technology and audio to coordinate and enhance group activities.
3. Social and Community Development - Finding new ways to promote social cohesion and strengthen community bonds through shared experiences and activities.
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