The Candy Pop Variety Pack Includes 16 Tasty Servings
Michael Hemsworth — September 25, 2020 — Marketing
The Candy Pop Variety Pack has been announced as a Sam's Club exclusive product that will provide consumers with a way to satisfy their cravings for savory treats in a new way. The variety pack comes with three flavor options including Twix, Snickers and M&M minis, which are all merged perfectly with popcorn to create a snack that is as satisfying as it is flavorful. The popcorn snacks are just 150 calories each and maintain a non-GMO recipe.
The Candy Pop Variety Pack includes a total of 16 servings within, which makes it an ideal product option for consumers seeking out a way to more easily indulge in their favorite snacks without having to deal with portioning out large bags from home.
The Candy Pop Variety Pack includes a total of 16 servings within, which makes it an ideal product option for consumers seeking out a way to more easily indulge in their favorite snacks without having to deal with portioning out large bags from home.
Trend Themes
1. Candy-infused Popcorn - Disruptive innovation opportunity: Collaborating with confectionery brands to create unique candy-flavored popcorn snacks.
2. Snack Variety Packs - Disruptive innovation opportunity: Creating customizable snack variety packs with different flavor options to cater to diverse consumer preferences.
3. Healthier Indulgence - Disruptive innovation opportunity: Developing low-calorie, non-GMO versions of popular indulgent snacks to appeal to health-conscious consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Exploring the fusion of unexpected flavors and textures to create novel snack experiences.
2. Confectionery - Disruptive innovation opportunity: Experimenting with incorporating confectionery elements into other food products for innovative taste combinations.
3. Retail - Disruptive innovation opportunity: Offering exclusive product collaborations to attract and retain customers, driving sales and brand loyalty.
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