The M&M’s Peanut Candy Pop Popcorn is Exclusively at Sam's Club
Michael Hemsworth — February 7, 2021 — Marketing
References: chewboom
The M&M’s Peanut Candy Pop Popcorn is here just in time for Super Bowl LV to offer avid fans with a scrumptious snack to munch on when watching the game this year. The snack starts off with a base of light, fluffy popcorn that has been paired with a drizzling of candy coating to give it a bit of a heavier texture. M&M's Peanut candy pieces have been incorporated into the snack to make it a sweet and crunchy indulgence that is perfect for fans of all kinds.
The M&M’s Peanut Candy Pop Popcorn is being made available exclusively at Sam's Club where shoppers can pick up a 20-ounce bag for $5.98. The snack is only around for a limited time while supplies last.
The M&M’s Peanut Candy Pop Popcorn is being made available exclusively at Sam's Club where shoppers can pick up a 20-ounce bag for $5.98. The snack is only around for a limited time while supplies last.
Trend Themes
1. Candy-coated Snacks - There is an opportunity for food companies to innovate by incorporating candy coatings into popular snack products.
2. Limited Edition Snacks - Creating limited edition snacks is an opportunity for food companies to boost sales and entice consumers with exclusive products.
3. Event-themed Snacks - Creating event-themed snacks, like the M&M's Peanut Candy Pop Popcorn for the Super Bowl, is an opportunity for food companies to capitalize on special occasions.
Industry Implications
1. Snack Foods - Snack food companies should consider innovating existing products by incorporating candy coatings and creating limited edition and event-themed snacks.
2. Candy Manufacturing - Candy manufacturers can explore opportunities to expand their product offerings by partnering with popcorn manufacturers to create candy-covered popcorn products.
3. Retail - Retail stores, specifically in the snack and convenience store markets, can benefit from offering exclusive limited edition products to drive foot traffic and sales.
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