BBDO Toronto Embraces Romance Novels to Promote the Charitable Event
Meghan Young — November 7, 2014 — Marketing
References: bbdo & designtaxi
With the premier of 'Fifty Shades of Grey' just a few short months away, it is only natural that a Movember campaign would embrace the romance novel fad that has surfaced across the World Wide Web over the last few years. Although poking fun at this genre, it envisions regular guys taking over the role most often associated with Fabio to woo women.
Of course, the Movember campaign focuses on the fact that they have grown mustaches to do so. Reading, 'Be a Hero,' it urges men to 'raise money for men’s health' in the best way they know how, by growing out their mustache. Hilarious and clever, the Movember campaign will surely inspire more than a few guys.
Of course, the Movember campaign focuses on the fact that they have grown mustaches to do so. Reading, 'Be a Hero,' it urges men to 'raise money for men’s health' in the best way they know how, by growing out their mustache. Hilarious and clever, the Movember campaign will surely inspire more than a few guys.
Trend Themes
1. Romance Novel Fad - Using the popularity of romance novels in marketing campaigns presents opportunities to attract new audiences.
2. Movember Mustaches - Leveraging Movember's focus on mustaches can create innovative approaches to raise awareness and funds for men's health.
3. Humorous Marketing - Employing humor in marketing campaigns, like the Movember campaign, can engage audiences and increase brand recognition.
Industry Implications
1. Publishing - The romance novel fad can spur innovation in the publishing industry, such as new storytelling formats or cross-media collaborations.
2. Healthcare - Partnering with Movember can provide opportunities for healthcare organizations to promote men's health initiatives and develop new fundraising strategies.
3. Marketing and Advertising - Humorous marketing campaigns, like the one for Movember, can inspire creative approaches to customer engagement and brand promotion.
4.7
Score
Popularity
Activity
Freshness
