Hours Online Rival TV Time, Study
References: hollywoodreporter & hollywoodreporter
It looks like television may be facing extinction. As the common media element competes with the modern possibilities of interacting in the online world, it looks as if we may belong to some of the last generations to watch TV as we know it. According to the Hollywood Reporter, "Personal time that consumers spend on the Internet is rivaling their TV time, with user-generated content and networking sites among the most popular destinations for entertainment seekers. Plus, people seem more open to mobile content and are looking for more traditional entertainment offerings on their mobile devices than previously thought."
Though both forms of media require minimal physical movement, people still prefer to be engaged and mentally stimulated. "These are among the findings of a new IBM survey of consumer behavior in the digital age, which suggests that studios, advertisers, ad agencies, content distributors and other industry players must continue to adjust their business strategies amid changes in media usage and consumers' increased expectations for control and community."
Though both forms of media require minimal physical movement, people still prefer to be engaged and mentally stimulated. "These are among the findings of a new IBM survey of consumer behavior in the digital age, which suggests that studios, advertisers, ad agencies, content distributors and other industry players must continue to adjust their business strategies amid changes in media usage and consumers' increased expectations for control and community."
Trend Themes
1. Online Entertainment - As consumers spend more time on the Internet for entertainment, there is an opportunity for businesses to invest in digital media and user-generated content platforms.
2. Mobile Content - With the increasing demand for traditional entertainment offerings on mobile devices, businesses can disrupt the entertainment industry by investing in mobile apps and platforms.
3. Interactive Advertising - As consumers seek more control and community in their entertainment experiences, businesses can invest in interactive advertising strategies to engage their audience and build a loyal following.
Industry Implications
1. Entertainment - With the rise of online entertainment, the traditional entertainment industry must adapt by investing in digital media platforms and user-generated content.
2. Mobile Technology - As more consumers seek entertainment on their mobile devices, the mobile technology industry has an opportunity to disrupt the traditional entertainment industry by creating innovative apps and platforms.
3. Advertising - As consumer behavior changes, the advertising industry can disrupt traditional advertising strategies by investing in interactive and personalized advertising techniques.
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