Motorola's New MotoACTV Makes Exercising as Painless as Possible
Omar Yusuf — October 20, 2011 — Lifestyle
For everyone currently paying a personal trainer to confront your fitness concerns, brace yourself because Motorola has just unveiled the MotoACTV, a personal consultant, health monitor and DJ.
Despite stunning similarities with other small-scale mp3 devices, including Apple's own iPod nano, the MotoACTV is so much more. The gadget's 1.5 inch touchscreen monitor, for starters, implements GorillaGlass technology and allows it to adjust to the immediate light conditions. An impact, shock and sweat-proof chassis will prevent any long-term damage from befalling your personal trainer while you run around. On the fitness end of things, the MotoACTV not only measures your breathing and heart rate, but it carefully selects music depending on your previous habits.
When you've hit the so-called runner's wall, the most inspiring and motivating tunes will suddenly propel you to the finish line!
Despite stunning similarities with other small-scale mp3 devices, including Apple's own iPod nano, the MotoACTV is so much more. The gadget's 1.5 inch touchscreen monitor, for starters, implements GorillaGlass technology and allows it to adjust to the immediate light conditions. An impact, shock and sweat-proof chassis will prevent any long-term damage from befalling your personal trainer while you run around. On the fitness end of things, the MotoACTV not only measures your breathing and heart rate, but it carefully selects music depending on your previous habits.
When you've hit the so-called runner's wall, the most inspiring and motivating tunes will suddenly propel you to the finish line!
Trend Themes
1. Smart Fitness Trackers - The incorporation of advanced technology, such as touchscreen, GorillaGlass and health measurements, into fitness trackers creates opportunities for companies to offer more personalized and improved exercise experiences for consumers.
2. Personalized Workout Music - Using data and technology to personalize workout music can help companies create innovative ways to engage with users and help them stay motivated during workouts.
3. Integrated Lifestyle Devices - Creating devices that monitor both fitness and everyday activities, such as the MotoACTV's incorporation of music and health monitoring, ensures that companies are relevant for users throughout the day and beyond just workout hours.
Industry Implications
1. Wearable Technology - Fitness trackers like the MotoACTV represent a disruptive innovation opportunity as companies continue to explore how to incorporate advanced technology into wearables.
2. Audio Equipment - As the MotoACTV demonstrates, companies can differentiate their audio equipment by adding new fitness and health monitoring features, creating new investment opportunities in the industry.
3. Health and Wellness - As fitness tracker technology advances and more consumers become health-conscious, companies focused on health and wellness can tap into the market by developing innovative devices and apps that help users lead healthier lifestyles.
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