The Moto G Ferrari Features the Luxury Car's Iconic Prancing Horses
Laura McQuarrie — May 16, 2014 — Tech
The Moto G Ferrari is a special edition phone from Motorola that adds luxury to the standard and practical Moto G. The Ferrari edition is based on the 16GB LTE version of the Moto G phone, which has been hugely successful, primarily because of the incredible value you get for your money. Now, in a partnership with Ferrari, you get everything Moto G, plus a little piece of Ferrari.
Instead of a polycarbonate, the Moto G Ferrari's body is made from Kevlar and it has the iconic prancing Ferrari horse emblem on it. However, with luxury comes a cost, and at $390, the Moto G Ferrari is set to be more expensive than both the Moto G and Moto G LTE.
Instead of a polycarbonate, the Moto G Ferrari's body is made from Kevlar and it has the iconic prancing Ferrari horse emblem on it. However, with luxury comes a cost, and at $390, the Moto G Ferrari is set to be more expensive than both the Moto G and Moto G LTE.
Trend Themes
1. Luxury Smartphones - The Moto G Ferrari demonstrates the trend of incorporating luxury elements into smartphones, opening opportunities for luxury brands to create their own high-end devices.
2. Special Edition Collaborations - The partnership between Motorola and Ferrari showcases the trend of creating special edition phones in collaboration with renowned brands, providing an avenue for other companies to collaborate and create unique offerings.
3. Premium Materials - The use of Kevlar in the construction of the Moto G Ferrari highlights the trend of utilizing premium materials in smartphone design, presenting opportunities for brands to explore innovative material choices for their devices.
Industry Implications
1. Smartphone Manufacturing - The Moto G Ferrari exemplifies the potential for smartphone manufacturers to differentiate their products by incorporating luxury features and materials, attracting consumers looking for premium options.
2. Luxury Goods - Luxury brands, such as Ferrari, can explore partnerships with smartphone manufacturers to create special edition devices that combine the prestige of their brand with cutting-edge technology, tapping into the growing luxury smartphone market.
3. Materials Manufacturing - The demand for premium materials, like Kevlar, in smartphone construction presents opportunities for materials manufacturers to expand into the smartphone industry, providing unique and high-quality materials for use in luxury smartphones.
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