The Motel 6 Road Trip Reel Cleverly Advertises With Change
Kevin Young — April 25, 2012 — Marketing
The Motel 6 road trip video launches to celebrate its 50th anniversary. To inaugurate this, the hotel chain takes viewers on a road trip that flies through each decade.
The short video starts off in a 50s setting with a family of four sitting in a vintage vehicle that rides along a mid west desert road. The car, along with the family, interchanges and transforms from one decade to the other. Throughout the reel, the car changes into a wagon, van and modern SUV. Viewers are able to see the clothing and style of each time period change, revealing hippy 70s to retro 80s and the current times.
The Motel 6 road trip video, created by King and Country, is a fun and quirky way to advertise, enablesing people to relate with flashing decades of fun.
The short video starts off in a 50s setting with a family of four sitting in a vintage vehicle that rides along a mid west desert road. The car, along with the family, interchanges and transforms from one decade to the other. Throughout the reel, the car changes into a wagon, van and modern SUV. Viewers are able to see the clothing and style of each time period change, revealing hippy 70s to retro 80s and the current times.
The Motel 6 road trip video, created by King and Country, is a fun and quirky way to advertise, enablesing people to relate with flashing decades of fun.
Trend Themes
1. Retro-themed Advertisements - The Motel 6 road trip video showcases the potential for brands to engage audiences by engaging with nostalgic elements from different time periods.
2. Interactive Storytelling - The use of a transforming car and changing time periods in the Motel 6 road trip video demonstrates the potential for brands to create immersive and dynamic content that captures viewers' attention.
3. Nostalgia Marketing - The Motel 6 road trip video illustrates the effectiveness of leveraging nostalgia to build a connection with consumers and evoke positive emotions associated with specific time periods.
Industry Implications
1. Hospitality and Travel - The Motel 6 road trip video presents an opportunity for companies in the hospitality and travel industry to create engaging and nostalgic advertisements that resonate with customers.
2. Automotive - The transforming car featured in the Motel 6 road trip video highlights the potential for innovative marketing campaigns that incorporate automotive elements and showcase the evolution of vehicle design.
3. Advertising and Marketing - The Motel 6 road trip video exemplifies how brands can leverage captivating storytelling techniques to create memorable marketing campaigns and connect with their target audience.
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