These New MorningStar Farms Products Expand its Vegan Portfolio
Michael Hemsworth — September 13, 2018 — Lifestyle
References: kelloggcompany & preparedfoods
Meatless diets aren't going anywhere as the number of consumers who practice them increases, so brands are taking with new product lineups as seen with MorningStar Farms. The brand has expanded its lineup of meat-free, vegan frozen food varieties to offer consumers a simple yet satisfying way to enjoy their favorite flavors.
The new products from MorningStar Farms includes Chik'N Nuggest, Buffalo Wings and Original Chik Patties that are all made with plant-based protein and perfect for those craving classic pub food varieties that are formulated with their lifestyle in mind. The vegan frozen foods are formulated in such a way that they don't compromise when it comes to texture or flavor to make them a perfect option for families that are shifting towards vegan or flexitarian diets.
The new products from MorningStar Farms includes Chik'N Nuggest, Buffalo Wings and Original Chik Patties that are all made with plant-based protein and perfect for those craving classic pub food varieties that are formulated with their lifestyle in mind. The vegan frozen foods are formulated in such a way that they don't compromise when it comes to texture or flavor to make them a perfect option for families that are shifting towards vegan or flexitarian diets.
Trend Themes
1. Meat-free Diets - Disruptive Innovation Opportunity: Develop plant-based alternatives for popular meat-based dishes to cater to the growing number of consumers adopting meatless diets.
2. Frozen Vegan Foods - Disruptive Innovation Opportunity: Create new varieties of vegan frozen foods that mimic the texture and flavors of popular pub food items for people who follow vegan or flexitarian diets.
3. Flexitarian Diets - Disruptive Innovation Opportunity: Design flexible meal options that cater to individuals who are making a shift towards more plant-based diets but still occasionally consume meat products.
Industry Implications
1. Food and Beverage - Disruptive Innovation Opportunity: Develop innovative meatless food products and expand plant-based protein options in the food and beverage industry.
2. Food Packaging - Disruptive Innovation Opportunity: Create sustainable and eco-friendly packaging solutions for frozen vegan food products to align with the values of environmentally conscious consumers.
3. Food Retail - Disruptive Innovation Opportunity: Develop new marketing strategies to promote and distribute meat-free frozen food products in supermarkets and grocery stores targeting health-conscious consumers.
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