Uk Telecom Three's Viral Video of a Pony Moonwalking Will Make Your Day
Andrew Sztein — March 7, 2013 — Pop Culture
This new ad from UK Telecom Three featuring a moonwalking pony has gone viral in a way most videos can only dream of.
In its first week on YouTube, the moonwalking pony ad has accumulated 1.2 million views on the video sharing site. It's easy to see why. The Internet loves animal videos, dancing videos and I assume they love Fleetwood Mac. Put all these ingredients in a blender along with a Shetland moonwalking pony and you've got viral video gold.
The whole point of the ad campaign is that viral videos and silly stuff on the Internet actually serves a purpose of uniting us all in goofy laughter. To help its viral moonwalking pony meme go even further, UK Telecom Three has launched a site called theponymixer.com that encourages Internet users to come up with their own moonwalking pony videos.
In its first week on YouTube, the moonwalking pony ad has accumulated 1.2 million views on the video sharing site. It's easy to see why. The Internet loves animal videos, dancing videos and I assume they love Fleetwood Mac. Put all these ingredients in a blender along with a Shetland moonwalking pony and you've got viral video gold.
The whole point of the ad campaign is that viral videos and silly stuff on the Internet actually serves a purpose of uniting us all in goofy laughter. To help its viral moonwalking pony meme go even further, UK Telecom Three has launched a site called theponymixer.com that encourages Internet users to come up with their own moonwalking pony videos.
Trend Themes
1. Viral Animal Videos - The success of the viral moonwalking pony ad demonstrates the power of animal videos to capture the internet's attention, presenting opportunities for disruptive innovation in advertising focusing on animal videos.
2. User-generated Content Campaigns - UK Telecom Three's theponymixer.com site illustrates the potential for businesses to engage with consumers and create user-generated content campaigns that can lead to increased engagement, brand awareness and loyalty.
3. Humor-based Advertising - The success of the moonwalking pony ad demonstrates the potential for humor-based advertising to help bridges the divide between consumers—a trend that could present new opportunities for businesses to showcase their brand and messaging with a lighthearted tone.
Industry Implications
1. Telecommunications - The success of UK Telecom Three's advertising campaign highlights the potential for telecommunications providers to create memorable, humorous campaigns that can go viral and engage their audiences.
2. Advertising - The rise of user-generated content and the power of viral videos indicate that advertisers should focus on creating engaging content that appeals to consumers' emotions and senses of humor to stand out in an increasingly crowded market.
3. Social Media - The viral nature of the moonwalking pony ad and user-generated content campaign showcases how social media can play a crucial role in driving engagement, views and shares of advertising content.
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