The Moon Beer is Celestially High in Salt and Mineral Content
Akihiko Tse — October 9, 2013 — Lifestyle
Next time you're looking for a beer with a bit of spacey zest to it, consider trying the 'Celest-Jewel-Ale,' otherwise known as Moon Beer.
Brewed by Delaware-based Dogfish Head, the beer contains pieces of crushed-up moon dust that comprise mostly of minerals and salts, which help the fermentation process. In celebrating the fall equinox, the Celest-Jewel-Ale has pieces of lunar meteorites that were collected by ILC, a design and development company that make NASA spacesuits, steeped in it. The rich and malty German ale supposedly has an earthy texture, and has a 5% alcohol-by-volume percentage and 25 IBUs. The cozies that come with the beer are also made from the same material as the space suits.
The Moon Beer is available at the Dogfish Head's pub in Rehoboth Beach, Delaware.
Brewed by Delaware-based Dogfish Head, the beer contains pieces of crushed-up moon dust that comprise mostly of minerals and salts, which help the fermentation process. In celebrating the fall equinox, the Celest-Jewel-Ale has pieces of lunar meteorites that were collected by ILC, a design and development company that make NASA spacesuits, steeped in it. The rich and malty German ale supposedly has an earthy texture, and has a 5% alcohol-by-volume percentage and 25 IBUs. The cozies that come with the beer are also made from the same material as the space suits.
The Moon Beer is available at the Dogfish Head's pub in Rehoboth Beach, Delaware.
Trend Themes
1. Space-influenced Food and Beverages - The trend of incorporating space elements into food and beverage products creates opportunities for companies to explore unique flavor profiles and promote experiential dining.
2. Natural and Mineral-infused Beverages - There is an opportunity to develop beverages that contain natural minerals like moon rocks, which can offer functional benefits and attract consumers looking for unique and healthful beverage options.
3. Collaboration in Product Development - Collaboration between companies and organizations like NASA, ILC, and Dogfish Head can lead to innovative product development and cross-industry knowledge-sharing.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can benefit from incorporating unique and natural ingredients into their products, offering health benefits and a point of differentiation in the crowded beverage market.
2. Space Exploration and Research - NASA, ILC, and other space organizations can collaborate with companies in various industries to develop products and technologies that utilize space-derived materials and expertise.
3. Hospitality and Tourism - Hotels, bars, and restaurants can incorporate space elements into their menus and atmospheres, providing an entertaining and immersive experience for their customers and attracting a wider audience.
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