The Blue Moon Moon Haze Pale Ale is Launching Nationwide
Michael Hemsworth — September 4, 2021 — Marketing
References: bluemoonbrewingcompany & drugstorenews
The Blue Moon Moon Haze pale ale is a hazy and juicy libation being launched nationwide by the brand to make it available to a wider segment of consumers who might be interested in the refreshing beer. The beer is crafted with dried, whole oranges to help contribute to its tropical taste that also features notes of pineapple, mango and coconut with just a touch of bitterness. The beer comes in six and 12-packs of 12-ounce cans with a 5.7% ABV.
Vice President of Above Premium Beer at Molson Coors Joy Ghosh spoke on the launch of Blue Moon Moon Haze pale ale saying, "Blue Moon is one of the pioneers of craft beer, and as the category continues to evolve, the brand keeps adapting to compete in growing craft styles, especially in the hazy category. That’s why we are putting our signature Blue Moon spin on the red-hot hazy segment with Moon Haze, embodying our iconic orange color and bright flavor into our first-ever hazy and juicy pale ale.”
Vice President of Above Premium Beer at Molson Coors Joy Ghosh spoke on the launch of Blue Moon Moon Haze pale ale saying, "Blue Moon is one of the pioneers of craft beer, and as the category continues to evolve, the brand keeps adapting to compete in growing craft styles, especially in the hazy category. That’s why we are putting our signature Blue Moon spin on the red-hot hazy segment with Moon Haze, embodying our iconic orange color and bright flavor into our first-ever hazy and juicy pale ale.”
Trend Themes
1. Juicy and Citrusy Beers - The rise of juicy and citrusy beers is disrupting the traditional beer market and offering consumers a refreshing alternative to classic brews.
2. Craft Beer Adaptation - Craft beer brands like Blue Moon are adapting to evolving consumer tastes by launching new beer styles that appeal to a wider audience.
3. Fruit-incorporated Brewing - Incorporating fruit into beer brewing is a trend that is gaining popularity among beer enthusiasts, creating an opportunity for breweries to experiment with unique flavor combinations.
Industry Implications
1. Craft Beer - Craft beer brands like Blue Moon are leading the way in creating innovative beer styles that stand out in a crowded market.
2. Alcoholic Beverages - The rise of juicy and citrusy beers offers alcoholic beverage brands an opportunity to tap into a growing consumer demand for refreshing and unique brews.
3. Fruit Production and Processing - Fruit producers and processors can capitalize on the trend of fruit-incorporated brewing by partnering with breweries to supply high-quality fruits that will enhance the flavor of the beer.
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