Burger King Malaysia's Raksasa Monster Burger Channels Godzilla
Laura McQuarrie — May 12, 2014 — Lifestyle
References: facebook & brandeating
Ahead of the release of the Godzilla movie overseas, Burger King Malaysia is bringing a whole new meaning to the term "monster burger" with its new Godzilla-inspired Raksasa Burgers.
With "raksasa" meaning "monster" in Malaysia, it's a clever way to play along with a movie that will be released in just a few days. The burgers aren't totally outrageous or colossal in their size, but they are triple stacked with three crispy chicken or beef patties, tortilla chips, BBQ sauce, mayonnaise and the option of cheese.
If a Raksasa Burger isn't enough to sate your voracious appetite, there's also a Raksasa Wrap and Raksasa Milo that Burger King Malaysia has introduced as well, to prevent you from destroying a city in a fit of hunger.
With "raksasa" meaning "monster" in Malaysia, it's a clever way to play along with a movie that will be released in just a few days. The burgers aren't totally outrageous or colossal in their size, but they are triple stacked with three crispy chicken or beef patties, tortilla chips, BBQ sauce, mayonnaise and the option of cheese.
If a Raksasa Burger isn't enough to sate your voracious appetite, there's also a Raksasa Wrap and Raksasa Milo that Burger King Malaysia has introduced as well, to prevent you from destroying a city in a fit of hunger.
Trend Themes
1. Movie-inspired Burgers - Create movie-themed menu items to capitalize on fans' excitement and generate buzz for new releases.
2. Triple-stacked Burgers - Offering triple-stacked burgers with unique toppings and sauces can differentiate your menu and appeal to customers looking for a substantial meal.
3. International Menu Variations - Introducing menu items that are culturally relevant and unique to specific regions can help drive customer interest and expand your global brand.
Industry Implications
1. Fast Food - Fast food chains can take advantage of the movie industry by creating movie-inspired menu items to attract customers and increase sales.
2. Casual Dining - Casual dining restaurants can incorporate triple-stacked burgers with innovative flavors and ingredients to cater to customers looking for indulgent and satisfying meals.
3. Food and Beverage - Companies in the food and beverage industry can explore international menu variations to tap into different culinary traditions and cater to diverse consumer preferences.
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