Adidas Expanded its NMD Collection with a Line of Monochromatic Bags
Mary Van Puymbroeck — July 7, 2017 — Fashion
References: adidas & highsnobiety
Sportwear giant adidas has unveiled its newest addition to its 'NMD' collection with a series of monochromatic bags.
These accessories "pay homage to moments from the adidas collective memory." Clean lines, a monochromatic appearance and modern silhouettes give this collection an aspirational look. One of the defining features of this collection is its extensive bag offering. With its NMD accessories release, adidas has offered fans a bag option for every occasion. Everything from a commuter bag to a suitcase and a waist bag is included in the line. Each piece is highly functional with multiple convenience pockets and tape-covered zippers. Some of the pieces come in a polka dot pattern while other monochromatic bags come in all black.
The adidas NMD collection will be available for purchase on July 13th.
These accessories "pay homage to moments from the adidas collective memory." Clean lines, a monochromatic appearance and modern silhouettes give this collection an aspirational look. One of the defining features of this collection is its extensive bag offering. With its NMD accessories release, adidas has offered fans a bag option for every occasion. Everything from a commuter bag to a suitcase and a waist bag is included in the line. Each piece is highly functional with multiple convenience pockets and tape-covered zippers. Some of the pieces come in a polka dot pattern while other monochromatic bags come in all black.
The adidas NMD collection will be available for purchase on July 13th.
Trend Themes
1. Monochromatic Accessories - Developing more monochromatic accessory collections can be a disruptive innovation opportunity for sportswear companies.
2. Functional Bag Designs - Investing in functional bag designs can be a disruptive innovation opportunity for luggage and travel companies.
3. Nostalgia-inspired Collections - Creating nostalgia-inspired collections can be a disruptive innovation opportunity for fashion and lifestyle companies.
Industry Implications
1. Sportswear - Creating monochromatic accessories can help differentiate sportswear companies in a competitive market.
2. Luggage and Travel - Investing in functional bag designs can appeal to customers looking for convenience, durability, and style in their travel products.
3. Fashion and Lifestyle - Nostalgia-inspired collections can attract customers who enjoy reliving past memories through their fashion choices.
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