Chick-fil-A Hopes to Win Over Millennials with 'Mom's Valet'
Laura McQuarrie — January 7, 2016 — Life-Stages
References: chick-fil-a & yahoo
As a leader in the QSR industry, Chick-fil-A is hoping to stay relevant with a new generation of Millennial parents with its new 'Mom's Valet' service.
After noting how difficult the ordering process is for many parents with young children, the American chain sought a solution to ease the stress of dining out. The service also known as the Parent's Valet will make it possible for a family to place an order through a drive-thru window, park and then eat indoors at a reserved table. The service began at one location and soon, the Mom's Valet is expected to be offered at hundreds, if not thousands, of the brand's locations across the United States.
Rather than having to wrangle kids to a car, counter and a table, the valet service simplifies a process that often involves weary parents dealing with strollers, bags and hungry, impatient kids.
After noting how difficult the ordering process is for many parents with young children, the American chain sought a solution to ease the stress of dining out. The service also known as the Parent's Valet will make it possible for a family to place an order through a drive-thru window, park and then eat indoors at a reserved table. The service began at one location and soon, the Mom's Valet is expected to be offered at hundreds, if not thousands, of the brand's locations across the United States.
Rather than having to wrangle kids to a car, counter and a table, the valet service simplifies a process that often involves weary parents dealing with strollers, bags and hungry, impatient kids.
Trend Themes
1. Drive-thru-only Services - QSRs should expand drive-thru services through faster order-taking technologies for better customer experience and convenience.
2. Valet Table Reservation Services - Restaurants should launch reservation services that cater to families with young children, enabling them to secure tables for their needs, minimize waiting time and reduce stress.
3. Family-friendly Menu Offerings - QSRs should consider catering to families with young children by designing their menus to include healthier options and meals that specifically cater to the needs of young children.
Industry Implications
1. QSR Industry - Fast food chains should invest in experiential services that cater to families with young children to boost customer satisfaction and loyalty.
2. Hospitality Industry - Hotels and resorts should consider offering valet services that cater to families with young children and provide conveniences such as stroller rentals and diapers to ensure their stay is stress-free.
3. Retail Industry - Retailers should consider offering family-friendly services such as daycare facilities and play areas for young children to provide convenience and improve overall customer experiences for parents.
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