Chipotle is Testing a New Way for People to Get Their Food in California
Laura McQuarrie — February 1, 2021 — Lifestyle
References: prnewswire
At 29 restaurants across California, Chipotle is testing a new carside pickup service that lets customers get food delivered right to their park cars using the Chipotle app. To make the most of Chipotle Carside, customers can look for their order to be confirmed, then visit the restaurant and park as close as they possibly can. Then, using the Chipotle app, they can indicate "I'm Here" and a member of the team will bring their order straight to the car. To streamline this process, the app lets guests input their vehicle type and the color of the car, as well as other details.
As restaurants evolve, they are prioritizing safe, convenient pickup models that help to minimize contact where possible.
As restaurants evolve, they are prioritizing safe, convenient pickup models that help to minimize contact where possible.
Trend Themes
1. Carside Pickup Services - This trend presents an opportunity for restaurants to improve customer experience by taking convenience to a new level.
2. Mobile Ordering - Restaurants that implement an easy-to-use mobile app can streamline the ordering and pickup process, boosting sales while reducing wait time and contact.
3. In-app Payment Systems - Integrating payment options within a mobile ordering app can reduce friction, enhancing convenience for customers while maintaining social distancing protocols.
Industry Implications
1. Fast Food - Fast food chains that implement mobile ordering and carside pickup services can attract more customers with the convenience of safe and efficient pickup.
2. Grocery - Grocery stores implementing curb-side pickup can boost sales and offer customers a safe and convenient shopping experience.
3. Retail - Retail stores providing shoppers with an option of curbside pickup, can streamline the purchase experience while minimizing contact with their shoppers.
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