The Moms Demand Action For Gun Sense Campaign is Eye-Opening
Meghan Young — July 11, 2013 — Life-Stages
References: grey & ibelieveinadv
The Moms Demand Action For Gun Sense in America ad campaign is incredibly eye-opening for those who live in nation and those who thought they had a better grasp on their policies and beliefs. It essentially compares two items, one of which is banned. Although clearly the guns in the images are extremely aggressive, it is the 'Red Riding Hood' book, Kinder Egg and Dodgeball that have been ridiculously banned.
Conceived and executed by Grey, an ad agency based in Toronto, Canada, the Moms Demand Action For Gun Sense in American ad campaign was art directed by Yusong Zhang with creative direction by Patrick Scissons. The shocking images were shot by photographer Eden Robbins of Sugino Studio and retouched by Miho Matsuoka.
Conceived and executed by Grey, an ad agency based in Toronto, Canada, the Moms Demand Action For Gun Sense in American ad campaign was art directed by Yusong Zhang with creative direction by Patrick Scissons. The shocking images were shot by photographer Eden Robbins of Sugino Studio and retouched by Miho Matsuoka.
Trend Themes
1. Increasing Gun Control Advocacy - The Moms Demand Action For Gun Sense in America ad campaign highlights the growing trend of advocating for stricter gun control policies.
2. Criticism of Banned Items - The campaign raises awareness about the controversial bans on items like 'Red Riding Hood' books, Kinder Eggs, and Dodgeball, sparking discussions on the appropriateness of such restrictions.
3. Power of Visual Storytelling - The eye-catching ad campaign demonstrates the trend of using provocative visuals to convey powerful messages and evoke emotions.
Industry Implications
1. Advertising and Marketing - The ad campaign by Grey showcases the opportunities for creative agencies to address societal issues and spark conversations through thought-provoking campaigns.
2. Publishing and Entertainment - The bans on 'Red Riding Hood' books and the Kinder Egg highlight the potential disruption in the publishing and entertainment industries, paving the way for alternative forms of child-oriented storytelling and engagement.
3. Policy and Advocacy - The Moms Demand Action For Gun Sense in America campaign emphasizes the need for policy changes and advocacy programs related to gun control, creating opportunities for organizations and activists in the policy and advocacy sectors.
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