The 'Mom In A Box' Brings a Piece of Home Wherever You Go
Meghan Young — December 10, 2011 — Fashion
References: whatonearthcatalog & bookofjoe
The first semester for college freshmen individuals is almost coming to a close, and many of them have probably come to the realization that they miss their mommy more than they thought they would, which is why the 'Mom In A Box' is such a great idea. It keeps a piece of home wherever a person may be. Since the world has begun to rely more heavily on technology to keep in touch, the Mom In A Box also maintains a parental authenticity that might be lacking due to time constraints and other factors.
As hilarious as it is comforting, the Mom In A Box features such statements and questions as, "Did you grow up in a barn?" and "You're gonna poke someone's eye out with that thing!"
As hilarious as it is comforting, the Mom In A Box features such statements and questions as, "Did you grow up in a barn?" and "You're gonna poke someone's eye out with that thing!"
Trend Themes
1. Parental Care Packages - There's an opportunity to expand the concept of 'Mom In A Box' and create a range of care packages with items that college students may need or miss from home.
2. Remote Living Nostalgia - There's a trend for bringing the comforts of home into remote living spaces, as seen by the popularity of van life and tiny homes, which offers disruptive innovation opportunities for companies in this space such as technology solutions and automation for mobile living.
3. Personalization of Mass Market Products - Consumers want personalized experiences even from mass-market goods. Companies can offer customized care packages that cater to the recipient's specific needs and preferences.
Industry Implications
1. E-commerce - Brands in the e-commerce space can offer a personalized product, such as the 'Mom In A Box,' to customers who want a piece of home with them wherever they go.
2. Logistics - The logistics industry can cater to the trend of remote living with solutions like automated mobile living or drone deliveries for care packages.
3. Telecoms - As consumers rely more on technology to stay connected, telecom companies can offer secure and reliable tools to help people keep in touch with family and friends.
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