These Moleskine Ads Advocate Riding on Your Words
Meghan Young — May 24, 2010 — Lifestyle
References: behance.net & whitezine
As one of the leading notebooks in the world, I never thought that Moleskine would need to create a campaign to draw in buyers; I'm glad they do, though, because these Moleskine ads are pretty amazing. Highlighting their motto 'Ride on Your Words,' it capitalizes on creativity and imagination.
The brainchild of Pei-Yun Lai, a San Francisco-based art director, these Moleskine ads were both marketed on the street and on billboards. Most interestingly, however, was the campaign's application--in bus shelters, of all places.
The brainchild of Pei-Yun Lai, a San Francisco-based art director, these Moleskine ads were both marketed on the street and on billboards. Most interestingly, however, was the campaign's application--in bus shelters, of all places.
Trend Themes
1. Creative Advertising Campaigns - Opportunity to create unique, attention-grabbing ad campaigns that showcase a brand's message in an innovative way.
2. Innovative Outdoor Advertising - Opportunity to leverage public spaces in a creative way to draw attention to a brand's message.
3. Personalized Notebooks - Opportunity to customize notebooks to reflect an individual's unique style and personality.
Industry Implications
1. Advertising - Opportunity for agencies to explore unique, attention-grabbing campaigns that offer something new to clients.
2. Outdoor Advertising - Opportunity for outdoor advertising companies to leverage unique public spaces and new technologies in creative ways.
3. Stationery - Opportunity for stationery companies to offer customizable products that cater to individuals' unique styles and personalities.
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