MojiPops are Expressive Everyday Items with Double-Sided Faces
Laura McQuarrie — August 8, 2019 — Life-Stages
References: mojipops & toyworldmag
MojiPops by Magic Box Toys are playful, collectible miniature toys that are based on everyday objects that are brought to life with colorful personalities based on popular emoticons. Each collectible character has a double-sided face that can be flipped over or swapped with another character to reveal an entirely different emotion. In all, there are six different kinds of colored face pieces and characters that fall under themes like food, music and sports. As with most collectible toys, there are some ultra-rare characters to find that take the form of Glitter MojiPops.
In September, five new MojiPops playsets will be introduced, including additions to the 'I Like' range. With I Like Cupcakes, kids are able to create original cupcakes and use their MojiPops as models with the I Like Photos set.
In September, five new MojiPops playsets will be introduced, including additions to the 'I Like' range. With I Like Cupcakes, kids are able to create original cupcakes and use their MojiPops as models with the I Like Photos set.
Trend Themes
1. Playful Collectible Toys - Opportunity to create innovative collectible toys that combine everyday objects with expressive personalities.
2. Interactive Double-sided Faces - Potential to develop toys with double-sided faces that can be flipped or swapped to reveal different emotions.
3. Ultra-rare Collectible Characters - Chance to introduce limited edition collectible characters, such as Glitter MojiPops, to enhance the rarity and value of the toys.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore creating playful collectible toys that incorporate everyday objects and interactive features.
2. Augmented Reality - Opportunity to integrate augmented reality technology with double-sided face toys, allowing users to interact with virtual emotions and characters.
3. Confectionery - Confectionery companies can collaborate with toy makers to develop themed collectible toys based on popular treats, like cupcakes, to engage young consumers.
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