The Character-Filled Wow! Pods Illuminate with a Swipe
Laura McQuarrie — January 20, 2020 — Life-Stages
References: wowstuff & toyworldmag
Wow! Stuff recently introduced Wow! Pods as a new kind of collectible for kids between the ages of five and 15 that features favorite characters, interlocking components and light-up displays. In this way, the collectibles give kids the chance to create their own imaginative displays in the shape of their choosing.
Inside the Wow! Pods, kids will see familiar characters from TV series and popular franchises and will not only have the chance to play with these characters but show off the ones they've collected in a way that doesn't feel like an afterthought. As Wow! Stuff’s founder and CEO Richard North describes, “Wow! Pods are unlike any other collectible in the toy market. They have a radically different play pattern to the traditional waves of collectibles, which kids collect but then tire of in time."
Image Credit: Wow! Stuff
Inside the Wow! Pods, kids will see familiar characters from TV series and popular franchises and will not only have the chance to play with these characters but show off the ones they've collected in a way that doesn't feel like an afterthought. As Wow! Stuff’s founder and CEO Richard North describes, “Wow! Pods are unlike any other collectible in the toy market. They have a radically different play pattern to the traditional waves of collectibles, which kids collect but then tire of in time."
Image Credit: Wow! Stuff
Trend Themes
1. Light-up Collectible Toys - Wow! Pods offer a unique and exciting way for toy companies to create collectibles that allow kids to showcase their favorite characters in a new light-up display format.
2. Interactive and Interlocking Collectibles - Adding interlocking components to collectibles offers new opportunities for kids to create and customize their own imaginative displays.
3. Revamped Collectibles with a New Play Pattern - Toys that offer a new and unique play pattern can differentiate themselves from traditional collectibles and gain popularity with kids.
Industry Implications
1. Toy Industry - Toy companies can leverage Wow! Pods' concept to create a new generation of collectibles to attract the younger demographic.
2. Entertainment Industry - TV and movie franchises can partner with toy companies to create interactive and light-up collectibles utilizing their popular characters.
3. Technology Industry - Wow! Pods incorporate light and interactive features, giving tech companies an opportunity to incorporate similar technology into their products.
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