The Designer 'Tind' Questions the Under-Appreciated Moire Effect
Cadhla Gray — August 27, 2015 — Art & Design
References: behance.net & underconsideration
Designer 'Tind' allows these posters to embrace the moire effect, a process in the printing world that is looked down upon as a "mistake." Perfection is sometimes boring in art and design and certainly doesn't foster development or innovation. This project embraces 'mistakes' in the workplace as well as the art world, discovering beauty in each one.
The moire effect is generally unappreciated in the printing business, as it means something along the printing process has gone wrong. The effect occurs when one image has been superimposed onto another, slightly missing the angle at which it was supposed to print. The resulting aesthetic is seen in these posters. It gives the viewer an interactive experience, seeing different patterns while the eyes try to engage with the image to put it into focus. Not only are these posters visually appealing, but they save paper and costs by using products that may otherwise be thrown out.
The moire effect is generally unappreciated in the printing business, as it means something along the printing process has gone wrong. The effect occurs when one image has been superimposed onto another, slightly missing the angle at which it was supposed to print. The resulting aesthetic is seen in these posters. It gives the viewer an interactive experience, seeing different patterns while the eyes try to engage with the image to put it into focus. Not only are these posters visually appealing, but they save paper and costs by using products that may otherwise be thrown out.
Trend Themes
1. Embracing 'mistakes' - Opportunities to create beauty or innovation by embracing 'mistakes'.
2. Interactive Designs - Designs that engage the viewer and provide an interactive experience.
3. Sustainability in Printing - Using products that may otherwise be thrown out in the printing process.
Industry Implications
1. Printing Industry - Exploring the potential for embracing 'mistakes' in the printing process to create unique designs and reduce waste.
2. Art and Design Industry - Encouraging designers to embrace 'mistakes' and create innovative and visually appealing designs.
3. Sustainability Industry - Examining opportunities for sustainability in the printing industry, such as using discarded prints and reducing paper waste.
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