'Thethestore' Champions Emerging Designers and Modern Packaging
Christopher Magsambol — October 23, 2015 — Art & Design
References: thethestore & wallpaper
'Thethestore' has opened in the neighborhood of Hoxton in London and features work from emerging designers as well as modern packaging. The shop's sleek and minimalist aesthetic was designed by Swedish creative studio Nonuform who hoped to complement the clean white walls with a variety of unique products and innovative packages.
When walking around the shop, it is difficult to determine a chain of commonalities among all its products. The finely curated items and modern packaging examples vary from toothpastes, clothing racks, face creams and typography calendars. The true theme of the store relies on independent and well-made design, with products from Otho Clothing, Ben Sutton Ceramics and Baxter of California skincare. Rather than just selling products, store owner Meryl Fernandes would like people to appreciate the designs and modern packaging that make these items truly special.
When walking around the shop, it is difficult to determine a chain of commonalities among all its products. The finely curated items and modern packaging examples vary from toothpastes, clothing racks, face creams and typography calendars. The true theme of the store relies on independent and well-made design, with products from Otho Clothing, Ben Sutton Ceramics and Baxter of California skincare. Rather than just selling products, store owner Meryl Fernandes would like people to appreciate the designs and modern packaging that make these items truly special.
Trend Themes
1. Curated Retail Experiences - Opportunity to create retail spaces that feature finely curated items, showcasing the work of emerging designers and unique packaging designs.
2. Minimalist Aesthetic - Opportunity to design retail spaces with sleek and minimalist aesthetics that enhance the visual appeal of the products and create a cohesive brand experience.
3. Independent Design Movement - Opportunity to tap into the growing market demand for well-made and independent design products, supporting and promoting emerging designers.
Industry Implications
1. Retail - Opportunity for retailers to differentiate themselves by curating unique and innovative products, creating immersive retail experiences.
2. Packaging - Opportunity for packaging companies to collaborate with retailers and designers to create modern and visually appealing packaging designs that complement the products.
3. Fashion and Design - Opportunity for emerging designers to showcase their work in curated retail spaces, gaining exposure and reaching a wider audience.
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