Norwegian Presence Exhibition Will Debut for Milan Design Week
Kalin Ned — March 20, 2018 — Art & Design
References: norwegiancrafts.no & dezeen
The Norwegian Presence modern furniture exhibition will be hosted by three independent and government-funded creative collectives. The event will host contemporary and design-forward pieces that highlight emerging Norwegian talent. The theme of the event explores "the making of Norway" with a heavy emphasis on collaborative works in the industry. The selected designers have a robust background and reputation in "blending ancient making traditions with new technologies."
The modern furniture exhibition is split into three main areas— craft/sculpture, design and manufacture. The event will not only look into the interrelations and togetherness of "sharing and lifting each other up to make something happen," but it will also showcase the innovative mindset of the country through a small design-driven and tech-infused range of furniture, installations, lighting and textiles.
The modern furniture exhibition is split into three main areas— craft/sculpture, design and manufacture. The event will not only look into the interrelations and togetherness of "sharing and lifting each other up to make something happen," but it will also showcase the innovative mindset of the country through a small design-driven and tech-infused range of furniture, installations, lighting and textiles.
Trend Themes
1. Collaborative Design - The Norwegian Presence exhibition highlights the emerging trend of collaborative works in the modern furniture industry, presenting opportunities for designers to work together and blend ancient making traditions with new technologies.
2. Design-driven Technology - The event showcases the innovative mindset of Norway by featuring a range of design-driven and tech-infused furniture, installations, lighting, and textiles, indicating a trend in incorporating technology into modern furniture designs.
3. Emerging Talent Showcase - The modern furniture exhibition focuses on highlighting emerging Norwegian talent, providing opportunities for new designers to gain exposure and recognition in the industry.
Industry Implications
1. Furniture Design - The Norwegian Presence exhibition presents disruptive innovation opportunities in the furniture design industry, encouraging collaboration, the fusion of traditional craftsmanship with modern technologies, and the incorporation of design-driven technology.
2. Interior Design - The event's emphasis on design-driven and tech-infused furniture and lighting demonstrates disruptive innovation opportunities in the interior design industry, highlighting the trend of incorporating technology into modern interior designs.
3. Textile Design - The exhibition's showcase of contemporary textiles and the combination of traditional and modern techniques in the industry showcases disruptive innovation opportunities in textile design, where designers can explore new materials and production methods.
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