Zoetis' Promotional Model House Comes to Life with Augmented Reality
Laura McQuarrie — February 23, 2016 — Lifestyle
In order to demonstrate the importance of protecting against fleas and ticks in the home, Zoetis worked with MatterThings to create 3D-printed model houses to be displayed at veterinary clinics across Canada.
These "flea houses" are styled like small tabletop dollhouses that come to life with augmented reality. With an accompanying app, the public is able to see educational content on the importance of keeping homes free of flea and tick infestations. Inside the display, there are small pieces of furniture and pets. On the exterior of the house, there are slots for informational brochures on Zoetis as a developer and manufacturer of animal medications.
This model house diorama is a creative use of 3D printing that's just as intriguing to look at as it is educational.
These "flea houses" are styled like small tabletop dollhouses that come to life with augmented reality. With an accompanying app, the public is able to see educational content on the importance of keeping homes free of flea and tick infestations. Inside the display, there are small pieces of furniture and pets. On the exterior of the house, there are slots for informational brochures on Zoetis as a developer and manufacturer of animal medications.
This model house diorama is a creative use of 3D printing that's just as intriguing to look at as it is educational.
Trend Themes
1. Augmented Reality Marketing - Using augmented reality to enhance marketing campaigns and engage with customers through interactive experiences.
2. Interactive Education - Creating immersive educational experiences through the use of augmented reality technology.
3. Customizable 3D Printing - Utilizing 3D printing technology to create customized and personalized products.
Industry Implications
1. Veterinary Services - Incorporating augmented reality to educate pet owners about the importance of flea and tick prevention.
2. Marketing and Advertising - Exploring opportunities to integrate augmented reality into marketing campaigns for increased customer engagement.
3. Additive Manufacturing - Leveraging 3D printing for the production of customized products and promotional items.
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