Little Moons' Mochi Mix Challenge Inspires Unique Flavor Pairings
Laura McQuarrie — March 28, 2021 — Lifestyle
References: littlemoons & marketingweek
Little Moon makes chewy mochi treats in flavors like Alphonso Mango, Himalayan Salted Caramel and Honey Roasted Pistachio and its Mochi Mix Challenge inspires mochi lovers to get creative with flavors. On TikTok, the brand shares unique flavor pairings that can be achieved by slicing the chewy treats in half of even in quarters. On the short-form video platform, the brand shares what it looks like to mix its Vegan Chocolate and Vegan Tropical flavors, or the Vegan Chocolate and Italian Roasted Hazelnut varieties.
Little Moons has gone viral on TikTok, inspiring people to share their excitement of finding the products in stores, their experiences eating the flavors and creating unique recipes and mixes of their own.
Little Moons has gone viral on TikTok, inspiring people to share their excitement of finding the products in stores, their experiences eating the flavors and creating unique recipes and mixes of their own.
Trend Themes
1. Mochi Mix Challenge - Little Moons' Mochi Mix Challenge inspires flavormatching, creating an opportunity for new flavors and customer engagement.
2. Creative Flavor Pairings - The trend of slicing Little Moons' mochi in unique ways on TikTok has the potential to inspire and encourage experimentation with food and flavors.
3. Viral Tiktok Marketing - Little Moons going viral on TikTok enables companies with similar unique products to reach a younger audience inexpensively and organically.
Industry Implications
1. Food Manufacturing - The trend of creative flavor pairings highlights an opportunity for food manufacturing companies to innovate with unique flavors and engage customers with DIY recipes.
2. Social Media Marketing - The viral success of Little Moons on TikTok creates opportunities for businesses to leverage social media as a means of inexpensive, organic marketing with the potential to reach new demographics.
3. Retail - The success of Little Moons on TikTok can inspire retailers to introduce unique products, increase variety, and promote customer engagement with exclusive offerings.
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