The Cinnabon Rewards Program is Rolling Out Alongside a New App
Michael Hemsworth — September 21, 2021 — Business
The Cinnabon Rewards program is being launched by the brand alongside a new app that will provide patrons with a way to be rewarded for their purchases with a range of benefits. The program will offer consumers with exclusive access to 10 points for every dollar they spend, which can be redeemed once they earn 250 points for a Classic Roll, BonBites or MiniBon. Program members can also enjoy surprise and delight offers for being a loyal customer to further increase the perks being offered.
The Cinnabon Rewards program can be joined via the brand's new app that will, after download, have them automatically eligible for a free four-count of BonBites. Members will also be able to enjoy a complimentary Cold Brew on their birthday.
Image Credit: Cinnabon
The Cinnabon Rewards program can be joined via the brand's new app that will, after download, have them automatically eligible for a free four-count of BonBites. Members will also be able to enjoy a complimentary Cold Brew on their birthday.
Image Credit: Cinnabon
Trend Themes
1. Mobile Loyalty Programs - Brands can adopt mobile loyalty programs to reward customers through their phones.
2. Surprise and Delight Offers - Including surprise offers can add extra perks for loyal customers.
3. Points-based Reward Programs - Brands can create value-driven reward programs that incentivize consumers with points-based loyalty rewards.
Industry Implications
1. Food and Beverage - Food and beverage brands can adopt mobile loyalty programs and points-based reward programs to incentivize customers to come back and reward them for their loyalty.
2. Retail - Retail businesses, particularly those with an app, can add surprise and delight offers and points-based reward programs to encourage repeat business from loyal customers.
3. Hospitality - Hospitality businesses can use mobile loyalty programs to give rewards to guests for staying and visiting frequently, adding surprise and delight offers and collectible points to their experience.
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