The Müllerlight Yogurts Have a Cocktail-Inspired Recipe
Michael Hemsworth — September 26, 2019 — Marketing
The new Müllerlight yogurts have been unveiled as a lineup of cocktail-inspired desserts for adult consumers to choose when looking for an alternative to existing flavors on the market.
Featuring 0.5% gin in the recipe, the yogurts have a fat-free profile with no added sugar and a high protein level to make them a satisfying option for consumers. The yogurts come in two gin-infused varieties including Gin & Tonic and Pink Gin & Elderflower, which are both available now in the UK from retailer Asda and Tesco.
Chief Marketing Officer at Müller Michael Inpong spoke on the inspiration behind the new Müllerlight yogurts saying, "Müllerlight is one of the nation’s favourite yogurt brands, but with constant shifting consumer behavior we need to find smart ways to grow the brand and drive category growth."
Featuring 0.5% gin in the recipe, the yogurts have a fat-free profile with no added sugar and a high protein level to make them a satisfying option for consumers. The yogurts come in two gin-infused varieties including Gin & Tonic and Pink Gin & Elderflower, which are both available now in the UK from retailer Asda and Tesco.
Chief Marketing Officer at Müller Michael Inpong spoke on the inspiration behind the new Müllerlight yogurts saying, "Müllerlight is one of the nation’s favourite yogurt brands, but with constant shifting consumer behavior we need to find smart ways to grow the brand and drive category growth."
Trend Themes
1. Alcohol-infused Food - Opportunity for restaurants and food companies to develop new products that combine classic flavors with alcoholic beverages to create unique experiences for consumers.
2. Healthy Dessert Options - Distruptive innovation opportunity for yogurt and dessert manufacturers to infuse popular flavors with healthy ingredients and protein to cater to health-conscious consumers.
3. Adult Snack Options - Opportunity for snack manufacturers to develop and market products specifically for adults, featuring unique flavors and ingredients tailored to adult tastes.
Industry Implications
1. Food and Beverage - Food and beverage manufacturers can capitalize on the trend of alcohol-infused food by creating new products with unique and innovative combinations of flavors.
2. Health and Wellness - Yogurt and dessert manufacturers can target health-conscious consumers by creating products with healthy ingredients and high protein such as yogurts infused with gin flavors.
3. Snack Foods - Snack companies can expand their offerings by developing unique and adult-oriented products like gin-infused yogurts, catering to a specific and growing market of adult snackers.
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