The South African MK Music Channel Presents Dancing Numbers
Trenton Millar — July 16, 2012 — Pop Culture
References: mk.dstv & inqmind.co
Since the debut of MTV, pop culture has come to love the 'Top 10' countdown of the hottest music videos, and South Africa's MK Music Channel has created a countdown video sequence that breathes new life into an old classic.
The video sequence features inflatable balloons combined with a thumping dub-step bass line. The mix is perfectly on point -- a popping countdown sequence worthy of the most popular songs of the week.
MK Music Channel has achieved something great in the world of brand messaging. Without using any description, only visuals and sound, it has delivered a clear and memorable company personality.
It looks like MTV may have some international competition when it comes to developing cutting edge video sequences that capture the essence of today's youth culture.
The video sequence features inflatable balloons combined with a thumping dub-step bass line. The mix is perfectly on point -- a popping countdown sequence worthy of the most popular songs of the week.
MK Music Channel has achieved something great in the world of brand messaging. Without using any description, only visuals and sound, it has delivered a clear and memorable company personality.
It looks like MTV may have some international competition when it comes to developing cutting edge video sequences that capture the essence of today's youth culture.
Trend Themes
1. Inflatable Countdown Sequences - Inflatable countdown sequences in videos are gaining popularity, providing a new avenue for interesting and captivating content creation.
2. Dub-step Music in Visual Content - Integrating dub-step music in visual content is becoming a new trend to engage with younger audiences and attract viewership.
3. Sound-only Visual Branding - With the success of MK Music Channel’s countdown video sequence, a new trend of relying solely on visuals and sounds to deliver the company personality is emerging.
Industry Implications
1. Music Industry - Music industry can leverage the trend of using dub-step music in visual content and create new and captivating music videos to attract audiences.
2. Marketing Industry - Marketing industry can explore the trend of inflatable countdown sequences to create new and exciting ways of delivering brand messages and engaging audiences.
3. Video Production Industry - Video production industry can explore the trend of relying solely on sound and visuals for branding purposes and provide new disruptive innovation in content creation.
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