Jaguar Land Rover is Using the Gorillaz App to Recruit Engineers
References: media.jaguarlandrover & engadget
Gorillaz were one of the most unique bands of the early 2000s thanks to their ephemeral personae, and Jaguar Land Rover is making use of the band's renewed cachet with an equally inventive mixed reality recruitment process. Employing Gorillaz's newly released mixed reality app (part of the promotional campaign for the band's latest, long-awaited album,) Jaguar Land Rover will be recruiting more than 1,000 electronic and software engineers based on the results from competing in branded challenges.
The recruitment game in the Gorillaz app is a code-breaking game that tests engineers' ability to think fast and solve problems efficiently. To be sure, knocking the Gorillaz app challenges out of the park won't be enough to secure employment on its own. Rather, users who excel at the challenges in the mixed reality recruitment app will be fast-tracked through the recruitment process.
The recruitment game in the Gorillaz app is a code-breaking game that tests engineers' ability to think fast and solve problems efficiently. To be sure, knocking the Gorillaz app challenges out of the park won't be enough to secure employment on its own. Rather, users who excel at the challenges in the mixed reality recruitment app will be fast-tracked through the recruitment process.
Trend Themes
1. Mixed Reality Recruitment - Companies are using mixed reality apps to create innovative and engaging recruitment processes.
2. Gamification of Recruitment - Gamification elements are being added to recruitment processes to make them more interactive and fun for job seekers.
3. Problem-solving Assessment - Companies are using innovative assessment techniques, such as code-breaking games, to identify candidates' problem-solving abilities during recruitment.
Industry Implications
1. Automotive Industry - Automotive companies are leveraging mixed reality and gamification to recruit electronic and software engineers for developing autonomous and connected vehicles.
2. Virtual Reality Industry - Virtual reality companies could benefit from creating mixed reality recruitment apps that offer interactive and immersive assessments to various types of employers.
3. Software Industry - Software companies can utilize mixed reality technology to develop innovative recruitment experiences that assess candidates' technical skills and creative problem-solving abilities.
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