The Smartfood Caramel & Cheddar Mix Popcorn is Limited-Edition
Michael Hemsworth — August 12, 2017 — Lifestyle
References: brandeating
Fans of Chicago mix popcorn will be interested to hear of the new Smartfood Caramel & Cheddar Mix Popcorn from Frito-Lay that's only here for the summer. The limited-edition popcorn is made from a signature mix of caramel popcorn and cheddar popcorn that has become an iconic snack staple that hails from Chicago which has spread across the country.
The Smartfood Caramel & Cheddar Mix Popcorn is branded with the Illinois city skyline on the top portion to draw a correlation between the new flavor from the snack brand and the spot where it originated. The popcorn has a more savory taste profile that is likely the brand's latest push towards satisfying mature consumers when it comes to snacking options.
The Smartfood Caramel & Cheddar Mix Popcorn is branded with the Illinois city skyline on the top portion to draw a correlation between the new flavor from the snack brand and the spot where it originated. The popcorn has a more savory taste profile that is likely the brand's latest push towards satisfying mature consumers when it comes to snacking options.
Trend Themes
1. Regional-inspired Snack Mixes - Exploring different regional snack mixes can lead to new limited-edition offerings for brands.
2. Savory Snack Innovations - Brands can focus on creating more mature flavor profiles to cater to adult snacking preferences.
3. Popcorn Flavor Pairings - Experimenting with different popcorn flavor combinations can lead to unique and marketable snacking options.
Industry Implications
1. Snack Manufacturing - Snack companies can capitalize on regional snack mix inspiration to create new and limited-edition offerings for consumers.
2. Food and Beverage - Savory snack innovations can help cater to mature preferences in the snacking category.
3. Popcorn Production - Innovating with different popcorn flavor pairings can lead to unique and desirable snack options for consumers.
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