SmartFood Frank’s RedHot Flavored Popcorn is Only at Sam's Club
Michael Hemsworth — August 21, 2022 — Marketing
The SmartFood Frank’s RedHot Flavored Popcorn is a new limited-edition product created for piquant food-loving consumers to incorporate into their snack rotation. The product consists of the brand's signature popcorn, which has been covered in a spicy seasoning made to mimic the flavor of Frank's RedHot sauce perfectly. The popcorn is arriving as a Sam's Club exclusive and is branded with an eye-catching red finish to make it instantly recognizable on store shelves.
The SmartFood Frank’s RedHot Flavored Popcorn comes in 17-ounce bags for $5.98 and has just 60-calories per serving. The product speaks to the convergence of several snacking preferences amongst consumers including demand for low-calorie varieties that highlight big flavor in the form of familiar yet piquant tastes.
Image Credit: Sam’s Club
The SmartFood Frank’s RedHot Flavored Popcorn comes in 17-ounce bags for $5.98 and has just 60-calories per serving. The product speaks to the convergence of several snacking preferences amongst consumers including demand for low-calorie varieties that highlight big flavor in the form of familiar yet piquant tastes.
Image Credit: Sam’s Club
Trend Themes
1. Spicy Snacks - The rise of spicy snacks options that mimic popular hot sauce flavors represents an unexplored opportunity for snack manufacturers.
2. Low-calorie Foods - The consumer demand for low-calorie snacks that don't compromise on taste has created an opportunity for manufacturers to develop new flavors and products.
3. Exclusivity Marketing - Limited edition products and exclusive marketing deals represent a disruptive trend in the snack industry, providing a boost in sales and brand recognition.
Industry Implications
1. Snack Manufacturing - The snack manufacturing industry can leverage the growing demand for low-calorie and spicy snacks by experimenting with bold and unique flavor combinations.
2. Retail Industry - The rise of exclusive marketing deals creates an opportunity for retailers to attract customers looking for unique and limited edition snacks.
3. Food Marketing - The popularity of hot sauce flavors suggests a market for niche food marketing efforts that focus on targeting consumers seeking bold and unique snack flavors.
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